Marketing Lead Seqirus France

Responsibilities

• Leading the creation and development of effective cross-functional omnichannel brand strategies to maximize profitability, market share and growth performance in France.

• Working closely with cross-functional team members (Vifor France, CSL Seqirus France and International) as part of a high-performing team.

•  Manage and develop the Junior Product Manager, ensuring a coordinated approach with the medical team, sales force and other functions.

• Leading the strategy development and  execution, customer adoption and field teams of an omnichannel implementation.

• Supporting the management of tender for retail pharmacy procurement groups and Hospitals in collaboration with the Sales Lead.

• Overseeing the Long-Range Plan (LRP) forecasting process for France.

• Developing a strong knowledge of the influenza vaccines market, customers and competitors.

• Ensuring the implementation of strategy in a compliant way for Vifor France and CSL Seqirus.

Tasks

Marketing Strategy

• Define brand’s annual Strategic and Budget Plan aligned with internal cross functional stakeholders and the International CSL Seqirus team.

• Leverage the International knowledge and activities: find out and optimize the actions they are developing; inform them of the context, actions and needs in France; take part in regular meetings.

• Develop a solid understanding of customers and competitors' products to improve competitive advantage.

• Create an innovative brand and portfolio strategy with high value-added services primarily for pharmacists and retail pharmacies procurement groups.

• Support Sales Lead in ensuring high quality tender management for retail pharmacies procurement groups and Hospitals.

• Oversee sales and budget forecasts.

• Develop an in-depth knowledge of the French Health environment, recommendations and influenza policy.

Operational Marketing

• Oversee the execution of brand strategies with differentiated value propositions, key messages, brand activities and tactics.

• Evaluate the best mix of channels to deliver value and impact, primarily to pharmacists and retail pharmacy supply groups.

• Coordinate all medical-marketing and institutional projects with the medical and sales teams to ensure full commitment to customer activities.

• Oversee all communication activities, including participation in conferences, congresses, press releases, etc.

• Develop customer knowledge, innovative ideas and excellence in tactical planning and execution.

• Measure the return on investment of the various actions/operations implemented.

• Monitor and analyse market trends and product performance.

• Support sales lead by delivering brands strategies and communications to the sales team.

• Maintain professional relationships of trust with all external customers and the field team.

• Select, manage and steer external suppliers.

• Manage the marketing Opex budget.

Compliance

• Ensure full compliance with the relevant country code of practice, all internal and external policies

Requirements:

• University degree or higher degree

• Dual training in science and marketing, ideally pharmacist/doctor + business school

• At least 5-7 years professional experience in pharmaceutical industry

• Marketing experience in retail pharmacy business and retail pharmacies procurement group is expected.