Manager, Downstream Marketing - Hybrid
Publication date:
29 September 2024Workload:
100%Contract type:
Unlimited employment- Place of work:Portage
As a Manager, Downstream Marketing on Stryker's Neurosurgical team, you will create and drive the brand implementation and sales support for NICO products.
This role is based and located in Kalamazoo, MI on a hybrid work schedule.
Who we want
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
- Responsible for the product, program, or portfolio strategy
- Interpret competitive landscape and incorporate into marketing strategy
- Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement
- Drive segmentation and targeting methods to improve commercial efficiency
- Establish pricing strategy that assures alignment with overall business goals and P&L drivers
- Establish metrics and goals/success criteria and milestones
- Conduct post-launch analysis and implements lessons learned
- Forecast sales while considering the market, product, and other valuable factors
- Demonstrate financial acumen
- Mentor, develop and influence across the business, intentionally building cross-divisional relationships
- Develop key relationships with industry/market thought leaders, organizations, and institutions, and translate business insights into future business strategy.
- Routinely make decisions which may affect immediate operations and have a divisional impact
What you need
- Bachelor’s degree required
- MBA preferred
- 8+ years of work experience required
- 5+ years medical device or marketing/sales experience preferred
- Previous experience with or familiarity with MIPS (minimally invasive parafascicular surgery), neurosurgery or neurovascular procedures preferred
- Understanding of neurovascular procedures ICH preferred