Digital Campaign Manager (m/f/d)

Roche Switzerland bridges the gap between pharmaceuticals and diagnostics. Important research and development functions are located here. For our long-term client, F. Hoffmann-La Roche AG in Basel, we are looking for a

Digital Campaign Manager (m/f/d)

Background:

Group Communications (GC) is responsible for creating a lasting positive image of Roche and are representing the company's voice on a Group level: They communicate Roche’s strategy and how they deliver on their purpose of “Doing now what patients need next” to Roche colleagues and external audiences. They drive integrated and global campaigns and
provide platforms for communications business partners as well as their affiliates to engage with audiences. They contribute to building trust of key stakeholders, to managing Roche’s brand and reputation and to building a favorable environment for their business. They aspire to be: innovative; forward-looking; creative; courageous; representing a strong, integrated corporate brand and audience experience. They work in an environment where people can thrive, learn new skills, create great things and have fun together.

Tasks & Responsibilities:

• Leads the design, implementation, and execution of best-in-class digital campaigns, as defined
  by the Senior Digital Strategy Manager
• Collaborates seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies where appropriate
• Ensures transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners teams
• Through strategic consultancy, support GC stakeholders through necessary change processes that enable GC to meet its ambitions; primarily the goal of delivering Fewer, Bigger, Better
• Ensure relevant processes, guidelines, and best practices are relevant, up-to-date, and adhered to by GC’s digital campaigning
• Where appropriate, support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes
• With the support of colleagues from Intelligence, ensures campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend
• Provide support to team members during absences or periods of high workload

Must Haves:

• Fluent in written and spoken English 
• 5+ years of relevant experience in digital campaign management
• Proven track record of engaging with audiences through organic and paid digital activities 
• Detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter 
• Expert in Communications Coaching, Outcomes Focus, and Audience Centricity (based on Communications Skills Framework)
• Understanding of benchmarking, KPIs and measurement of digital campaigns 
• Experience in agency/vendor management with ability to lead and influence agency partners
• Ability to present confidently with senior stakeholders
• Experience in agency/vendor management with ability to lead and influence agency partners
• Ability to lead and influence senior stakeholders

Nice to Have:

• Hands-on experience in molecular (protein-based) and biochemical assays
• Background in coagulation

What you will be offered:

• An opportunity to work in one of the world's most important pharmaceutical companies
• Modern campus with plenty of green spaces and meeting areas
• Central location in Basel
• Varied job profile
• Further training opportunities through temptraining
• Working in a dynamic and motivated team

If you are interested please send your application documents addressed to Ms Marianne Buser.

Basel-Stadt Pharma Social Media Advertising Perfomance Marketing Expert Digital Marketing Specialist