Senior Product Marketing Manager
Publication date:
11 October 2024Workload:
100%Contract type:
Unlimited employment- Place of work:Chicago
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior Product Marketing Manager
Introduction to Team
At Expedia Group, we are passionate about bringing together travel and technology to create innovative products that deliver better experiences for travelers. We are looking for a Senior Product Marketing Manager to join the Product Marketing team within the B2C Consumer Product organization. This team creates go-to-market strategies to bring consumer-facing products and features to market across our three core brands: Expedia, Hotels.com, and vrbo.
In this role, you will lead product marketing initiatives for an innovative suite of travel planning features spearheaded by the Trip Experience product team. You will cultivate collaborative relationships and serve as a key partner to your Product and Brand Marketing counterparts. With a deep knowledge of the Trip Experience product space, you will champion customer-centric products and communicate the product vision, craft insights to help inform product development, and develop effective go-to-market strategies. Through compelling product positioning and messaging, you will help bring our products and features to life for the customer to drive adoption and growth. As a leader, you have experience diving into a complex ecosystem of stakeholders, and excel at communication, storytelling, and driving alignment across the organization.
In this role you will:
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Build collaborative partnerships with cross-functional teams across Product and Marketing to drive adoption and usage of key products and features, and make recommendations to optimize growth.
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Use data-driven insights to craft relevant, benefit-based messaging, positioning, and value propositions that can be leveraged by the global marketing and UX content teams to tell a compelling story that differentiates us in the market.
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Champion customer needs to influence product roadmaps, provide insights, and share expertise to build relationships with Product and Marketing stakeholders.
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Lead go-to-market planning for product launches and feature releases to ensure launch readiness and alignment between product and marketing teams, and support Brand and Performance marketing teams in the activation of their channels.
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Use deep understanding of the Trip Experience product to effectively communicate the benefits, performance metrics, and vision for the product suite to get buy-in from leaders across the organization
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Bring industry best practices to the team and be a champion for product marketing while bringing clarity, simplicity, and accountability
Experience and Qualifications
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You have 8+ years of experience in product marketing, product, or brand marketing in a B2C organization, with a minimum of 3 years spent in product marketing leading go-to-market efforts.
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You have experience managing and leading large scale, global product marketing projects.
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You are an experienced influencer with executive presence and proven ability to drive consensus across cross-functional teams and senior leaders
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You have ability to conduct market, competitor, and customer research to capture insights and assess market opportunities.
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You have excellent communication and presentation skills, able to create an impactful narrative and compelling message and value proposition
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You are highly collaborative, and proactive in relationship building among cross-functional counterparts
The total cash range for this position in Seattle is $155,000 to $217,000. Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Chicago is $146,000 to $204,500. Employees in this role have the potential to increase their pay up to $233,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain E-Mail schreiben. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
