Marketing & PR Lead - Brazil

JOB NUMBER: JB04389

VACANCY NUMBER: ADV05440

SHARE: https://www.careers.msccruises.com/vacancy/ADV05440/marketing-amp-pr-lead-brazil-sao-paulo

ORGANIZATION: MSC Cruzeiros Do Brasil LTDA.

BUSINESS AREA: Office

LINE MANAGER: Country Managing Director

Explora Journeys is a vibrant, cosmopolitan,European luxury brand, imagined in the heart of Swiss hospitality in Geneva.Leveraging our parent company MSC Group`s hundreds of years of maritimeexpertise, our fleet of six luxury ships (currently in thepipeline) are being built and designed in a totallydifferent and unique way that will transform andredefine the cruise experience, creating a category ofits own, appealing to the next generation of luxury travellers.

An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in Brazil, based in our office in São Paulo.

PR:

• Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.

• Organize key industry or brand events (virtual and/or live)within the local market

• Help identify, select and manage the relevant agency partners

• Identify and negotiate contracts with local brand ambassadors in line with the global team

• Hold key relationships to trade and lifestyle media in the local market

• Propose local partnership ideas to drive brand awareness and value

• Work on local adaptation of PR & Communications ToolKits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects

• Manage the media reporting for Explora Journeys andc ompetitor brands

Marketing:

• Lead the delivery, adaptations and amplification of corporate marketing campaigns

• Coordinate the adaptation and delivery of key B2C and B2B2Cassets across the region

• Be the local guardian of the brand equity and ensure perfect brand executions across all channels

• Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in Brazil

• Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base

• Own the Marketing& Communications budget, including agency/vendor management

• You have minimum of 8 years’ experience in a similar Marketing/Brand/PR Role preferably in the Luxury or Luxury Hospitality/Travel Industry

• You know the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)

• You have a proven track record of organizing luxury events

• You led execution and amplification of omni channels marketing & PR campaigns

• You know the role of paid media, KPIs associated

• You set yourself apart through your personal accountability to deliver with excellence

• You are structured, well organized and know how to navigate in a matrix organisation

• Openness to travel up to 20% of the time mostly nationally occasionally internationally.

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.