Digital Marketing Manager (m/f/d)

For almost 50 years, Chenot has been a pioneer in the field of Health Wellness, enabling clients to lead healthier, more vital lives. Our approach is based on the application of the famous Chenot Method®, which, in synergy with the Chenot diet, stimulates body and mind to detoxify and activate self-healing powers. At Chenot, we combine Western and traditional Chinese medicine to reset the body at a cellular level.

Now available in some of the world's leading resorts and hotels around the world, the Chenot Method® is practiced in its purest form at Chenot Palace Weggis, our flagship Health Wellness Retreat in Switzerland. Located at the foot of the Swiss Alps and directly on Lake Lucerne, the Chenot Palace in Weggis has 97 rooms and suites, a restaurant and a tea lounge. The medical spa covers an area of 5,000m² and is equipped with state-of-the-art technology to support the Chenot Detox programmes.

We look forward to welcoming you as a new member of our young, dynamic and international team, as the business prepares for major growth in the next two years. The position as Digital Marketing Manager (m/f/d) is available in January 2025 or upon arrangement.

Qualifications & Competences

• Passion for the science-based Health Wellness industry and interest in continual learning
• Completed studies in the field of communication and media
• Five+ years of professional experience in the field of marketing/communications/media
• Experience communicating to a global HNW audience
• Experience with WordPress, Craft &/or other CMS, and Google Analytics and Sprout
• Proficient with MS Office, Photoshop, Canva and Adobe
• Experience with CRM and Email platforms (Revinate, Mailchimp, etc)
• Ability to work in a team, high motivation, reliability, and attention to detail
• Fluent English essential, German desired, every other language is of advantage

Tasks & Challenges

• Develop and implement a digital marketing plan in Chenot Palace Weggis's key feeder and evolving markets, to support the property revenue targets
• Plan and manage digital campaigns across paid and owned channels, continually optimising to attract and convert new clients and retain existing guests
• Work closely with the Chenot International marketing team to ensure campaigns complement overarching group strategy and adhere to group CI and TOV
• Work with the Chenot Palace Weggis Marketing & PR Manager and Sales team to ensure campaigns are aligned to other Sales & Marketing activity and objectives
• Working with the Chenot International digital marketing team, ensure the Chenot Palace Weggis area on Chenot.com is updated with relevant content to support campaigns
• Continually improve SEO/SEA, working in partnership with the Chenot International digital marketing team to ensure ROI on paid digital media investment
• Responsible for the digital client journey, including pre and post stay digital communications
• Produce monthly reports and analysis of digital marketing performance, collaborating closely with the CPW Marketing and PR Manager and the Group Marketing Team to analyse effectiveness of website, social media and email activity
• Stay abreast of industry trends (marketing and Health Wellness) and competitor activity
• Support ongoing management of the Marketing budget

Opportunities & Perspectives

We offer you a new challenge in an internationally active company with continuous growth. The focus is on health, well-being and creating a consistent luxury client experience. You can play a decisive role in shaping the company's success and make an active contribution to building a global brand. You will benefit from personal and professional development as well as various benefits such as discounts on tourist leisure activities and other benefits.We offer you a new challenge in an internationally active company with continuous growth. The focus is on health, well-being and creating a consistent luxury client experience. You can play a decisive role in shaping the company's success and make an active contribution to building a global brand. You will benefit from personal and professional development as well as various benefits such as discounts on tourist leisure activities and other benefits.