Vertical Marketing Manager Healthcare Siemens SI 80-100%

Together with our customers, we combine the real and digital worlds

With technology, software and services for smart buildings, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and create world-class occupant experiences for their people. It’s not just about improving buildings, it’s about creating efficient, safe, adaptable and sustainable environments, which improve the way the world lives and works

The digital transformation of buildings is a fast-changing, dynamic sector, and it needs more than just great technology - it needs great people, too. We know a business only thrives if its people are thriving, so at Siemens we put our people first

Within our buildings business, our diverse global team will support you through your career and challenge you to grow in new and exciting ways, as we transform the world’s infrastructure

In our quest to revolutionize the world’s infrastructure, we are seeking a Vertical Marketing Manager for Healthcare for our SI Building Business Unit Team within our SI S Marketing Unit

Our shared journey could take you anywhere…where would you like to go?

Location:  This position will be located in either Zug, Switzerland or Munich, Germany. Prerequisite is in any case your legal eligibility to work in the respective country

The Role

As a Vertical Marketing Manager for Healthcare, you will be creating marketing strategies and content targeting customers in the Healthcare vertical market globally, reporting into the Head of Marketing for Verticals & Sustainability at Siemens Smart Infrastructure Buildings

Your new responsibilities

• Own & develop the marketing plan for the vertical incl. metrics and budget planning, collaborating closely with the Vertical Head, our Technical Units, Countries, Communications and your peers in Offer Marketing
• Ensure planning is in line with overarching Go to Market strategy
• Articulate value proposition for the respective vertical
• Lead & design the strategic narrative providing guidance to demand generating and Sales teams
• Ideate & craft use cases for this vertical based on real life customer challenges
• Create compelling, customer-centric content that can be used in an omnichannel and multipurpose approach for digital assets, Sales collateral, whitepapers, event storylines etc
• Leverage market, customer and competitive insights as a basis for all of the above and where needed ideate, conduct and conclude on research in partnership with the business to create actionable insights
• Author and orchestrate a marketing strategy that your peers and countries will be able to translate into campaigns
• Ensure Siemens Xcelerator is positioned respectively and be part of identifying opportunities for growth and channeling feedback via established workstreams
• Apply best practices and benchmarking towards our Marketing activities

Your talents and experience

• Degree in marketing, computer science, business administration, or a comparable discipline
• 7 years plus of professional experience in related fields the B2B area
• Understanding of concepts, practices and procedures in the Healthcare business
• Hands on experience in creating profound Marketing plans together with the business and being able to identify and articulate growth opportunities and customer use cases
• Experience in customer and marketing research and analysis as well as vendor/agency management
• Proven track record in delivering complex B2B marketing projects on a global scale
• Be a pro in value proposition and related content creation
• Have good knowledge of a state-of-the-art Marketing and Sales concepts, practices, metrics, and procedures
• Knowledgeable in digital demand generation in order to work hand in hand with partnering teams generating demand
• Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
• Excellent Communication Skills
• Be a team player who delivers results on time and in high quality and have experience working with global and remote teams and are willing work in an agile environment
• Fluent in English and can explain complex topic in an engageable way. Fluent German is a plus. Additional languages are welcome