CRO Specialist

MSC Cruises is the world’s third-largest cruise brand as well as the leader in Europe, South America, the Gulf region, and Southern Africa with more market share in addition to deployed capacity than any other player. It is also the fastest-growing global cruise brand with a strong presence in the Caribbean, North America, and Far East markets.

Headquartered in Geneva, MSC Cruises is one of the two brands that sit within the Cruise Division of MSC Group, the leading privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the contemporary brand - has a modern fleet of 22 cruise ships with three new vessels due to be launched in 2025, 2026, and 2027.

In the Digital Product, Design & CRO team we are looking for a CRO Specialist endowed with a combination of imaginative thinking, technical acumen, interest in exploring user behaviour and able to elevate the overall digital experience of the MSC Cruises websites’ users.

•Monitor website performance and user feedback to identify improvements;

•Interpret data to provide actionable insights to optimize the conversion rate and user experience, by developing and executing a robust Conversion Rate Optimization strategy;

•Design and implement A/B tests, multivariate tests, and personalization campaigns;

•Implement a monitoring plan and tracking findings, the applied changes and report results;

•Conduct in-depth CRO analyses and perform quantitative and qualitative research to identify user pain points and opportunities for improvement;

•Monitor conversion funnels, identifying drop-off points and proposing solutions;

•Utilize heat maps, session recordings, and user surveys to gain deeper insights into user behaviour;

•Collaborate with stakeholders, such as UX/UI designers, product and content teams, to ensure the delivery cohesive messaging, seamless integration, and enhanced user experience;

•Analyse test results and translate research findings into actionable and data-driven UX and CRO recommendations, business requirements and website improvements;

•Stay updated on industry trends and emerging technologies to propose digital experience enhancements.

•3+ years of proven experience in Conversion Rate Optimization of websites or digital platforms, in A/B testing and Personalization tools, CMS and with analytics/user behaviour tools- preferably in the travel industry;

•Fluent in English;

•Proficient in MS Office; knowledge of HTML, CSS, and JavaScript for test implementation; Adobe Target and Adobe Analytics are a nice to have;

•Degree in Marketing, Digital, Design, Business, or a related field;

•Knowledge of UX fundamentals Analytical mindset with strong understanding of statistical significance and its application in CRO;

•Proven experience collaborating with cross-functional teams;

•Outstanding ability to think creatively, identify and resolve problems;

•Highly organized, with attention to detail and the ability to multi-task in a fast-paced environment;

•Ability to work independently while contributing effectively to a team environment.

•Righto to work in Italy.

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.