Global Senior Brand Manager

Global Senior Brand Manager

Zurich, CH, 8005 Lebbeke-Wieze, BE, 9280

About the Role

To fuel the growth objective of Barry Callebaut, we are looking for a Global Brand Manager who will fully exploit and leverage the strategic category portfolio across different customers, markets, segments and applications.

Key Responsibilities include:

• Support the setting of overall global marketing strategy and standards / policies to drive global brand equity and positioning incl. KPIs
• Create branded marketing communications plan, content and lead generation for your area of responsibility
• Determine the optimal product portfolio and product mix for our customers (i.e. price, packaging, place, promotion), and craft compelling USPs for the range to differentiate from competition
• Manage the innovation line-up for and co-lead new product development with the R&D team to create new generation of commercially relevant, sustainable chocolate/cocoa experiences in this category
• Work closely with commercial teams to define route-to-market strategies for innovations and drive brilliant execution of global launches.
• Establish strong understanding on various customer segments and the customer journey, coming up with marketing initiative plans (both offline + online) to grow the customer base across different markets and channels.
• Develop campaign ideas and relevant brand activation assets in conjunction with the Global Brand Director and the Regions; ready made for market’s deployment, ensuring the right message and branding is delivered in a consistent manner across the globe
• Monitor market trends/competitors, uncover new insights and translate them into actionable ideas/concepts to fuel innovation funnel.
• Analyze relevant financials for the portfolio (sales volume, margin, and forecast) and create strategies for portfolio growth across different markets and channels to deliver impact for the business.
• Drive Marketing Initiatives based on Global Marketing Objectives, Goals, Strategies, Measure Framework
• Work in an agile project environment

About You:

• Degree in Marketing/Communications
• Min 6-10 years of B2C/B2B marketing experience, preferably in a brand development function
• Possess the marketing know-how to translate consumer and market understanding into portfolio strategies
• Has extensive experience in handling creative and market research agencies
• Strong analytical skills and business acumen
• A good presenter, able to deliver strong and convincing marketing plans for commercial buy-in
• Excellent English language skills, written and spoken

NB. Other BC locations will be considered

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