YouGov Schweiz AG

The field of work itself remains super exciting, you have lots of different projects and research studies to work on, which makes your day-to-day work very varied. You can also organize your working hours freely and have plenty of scope for your own personal development.

Since the takeover of LINK AG from Yougov, the mood throughout the company has changed significantly. The pressure to maintain numbers from above has become much more noticeable and has led to high staff turnover and increased competition among employees over the past two years. Unfortunately, the name change has also damaged the company's image. Many customers feel put off by the fact that YouGov is no longer a Swiss company, but is now being given an international image.

I am responsible for my own team at LINK. The work is very varied, autonomous and dynamic. A wide variety of clients means that you quickly get to know the Swiss market in depth and breadth and gain very good expertise. The same applies to the variety of methods - because LINK offers all methods (also in combination), you learn a lot of new methods. I feel very comfortable in my expert role.

So much has been improved in the last 3 years (IT, processes, new experts hired, international positioning, move to new premises, etc.) that I currently have NOTHING to complain about. Looking to the future, I would say that company sports could be introduced:).