Digital Marketing Specialist 80 - 100 % (w/m/d)

How you can make a difference :

• Lead Generation: Strategize and execute digital lead generation efforts across SEO, Google Ads, LinkedIn, and CRM platforms to attract high-quality leads and enhance conversion rates.

• Website Management: Oversee content updates, optimization, and new page development within our CMS, ensuring alignment with digital campaigns and SEO best practices.

• Agency Management: Coordinate with our digital agency on paid advertising campaigns, providing insights and feedback to maximize performance and ROI.

• CRM Integration and Management: Lead the integration efforts between HubSpot and Dynamics CRM, ensuring smooth data flow and seamless collaboration across marketing and sales teams.

• Marketing Automation: Develop, implement, and refine automation workflows within HubSpot to optimize customer journey touchpoints and engagement.

• Data Analytics and Reporting: Create and maintain real-time reporting dashboards, providing actionable insights and reporting on KPIs, including lead generation performance, ROI on campaigns, and automation effectiveness.

That's what you bring along :

• Master's degree in Digital Marketing, Business, Data Science, or a related field is required

• Some type of background in life science is desirable

• Minimum 5 years of experience in digital marketing, with a strong focus on lead generation, CRM management, and digital campaign optimization

• Proven experience managing website content within a CMS, specifically Craft CMS, and ensuring content aligns with digital strategies and SEO best practices

• Hands-on experience with digital advertising platforms (e.g., Google Ads, LinkedIn Campaign Manager) and managing relationships with external agencies

• Proficiency in integrating and managing CRM systems, particularly HubSpot and Microsoft Dynamics, and designing automation workflows

• Strong experience in data analysis and visualization, with demonstrated proficiency in Google Analytics and Power BI

• Advanced understanding of SEO best practices and performance tracking tools

• Expertise in marketing automation platforms, especially HubSpot, with a strong ability to design and optimize workflows and automation

• Highly skilled in data analytics, capable of creating comprehensive dashboards to inform marketing strategies

• Excellent project management skills with the ability to handle multiple projects and meet deadlines effectively

• Strong interpersonal and communication skills to collaborate with cross-functional teams and manage agency relationships

Here are some tips for the application process:

Application Process and Tips - Hamilton Jobs

Learn more about career opportunities at Hamilton at jobs.hamilton.ch .

Do you share our values and feel at home in a cooperative and down-to-earth environment? At Hamilton, we not only offer a motivating working environment, but also various leisure activities and modern working conditions. Our interactions at eye level encourage open communication and a pleasant working environment. Become part of a team where your skills are valued and innovative ideas are fostered. Interested? Then apply online using the "Apply now" button. If you have any questions, please contact us at Write an emailwith the following details:

Applications by post or e-mail can unfortunately not be considered.