Thought Leader Liaison - South

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Job Description

The PDT Thought Leader Liaison (TLL) is a field-based marketing, non-sales, position that serves as the key enabler that fosters meaningful engagement between Takeda and neuromuscular Key Opinion Leaders (KOLs) in ways that:

• Build trust and facilitate consultative relationships with KOLs
• Allow for gathering of meaningful insights
• Inform and advance marketing strategic initiatives
• Demonstrates Takeda’s commitment to the Neuromuscular space

This role supports chronic inflammatory demyelinating polyneuropathy (CIDP) brand strategy. TLLs must demonstrate a high level of clinical knowledge and emotional intelligence. Interactions are always within label and consistent with compliance, legal and regulatory guidelines. TLLs liaise between field and home office based colleagues and KOLs to seek to understand the neuromuscular therapeutic area, create a collaborative environment of translating insights, and generate a symbiotic platform for marketing strategies.

The TLL-South position covers the South region which includes Texas, Louisiana, Mississippi, Alabama, Oklahoma, Kansas, Missouri, Arkansas, and western Florida panhandle. Candidate must reside within the geographic area of the assigned territory.

ACCOUNTABILITIES:  

KOL Engagement & Management

• Establish/reinforce Takeda with the neuromuscular community
• Develop a KOL engagement strategy by identifying, profiling, cultivating and maintaining long-term relationships with neuromuscular KOLs
• Develop and execute an engagement plan for top KOLs in the region
• Facilitate executive and/or internal engagements with Takeda
• Determine strategically aligned opportunities for partnership between KOLs and Takeda

Market Insights

• Seek to understand KOL perspectives on Takeda and neuromuscular competitive landscape through interactions and presence at regional and national congresses
• Collate & synthesize insights, identify trends, gaps, product & disease educational needs to support overall brand strategy
• Inform strategic decisions with the brand team
• Work with targeted KOLs to obtain feedback on brand-related marketing strategies/materials
• Participate as member of cross-functional brand team to provide feedback on strategy and tactical execution and novel programming ideas and concepts
• Partner on the facilitation and cross-functional planning, recruitment, and execution of regional and national advisory boards, capturing feedback to inform brand strategy and decisions
• Provide competitive intelligence gained through interactions to help shape strategy

Speaker Bureau and Contracted Activities

• Selection of KOLs/speakers for peer-to-peer programs, symposia, product theaters, training, and other contracted activities
• Assisting with on-label training and development of speakers, consultants, and advisors with approved decks and materials
• Attend programming to observe, coach, and develop the speaker where necessary to ensure compliant and effective execution of peer to peer speaker programs and contracted activities
• Partner with brand team on new content creation and content updates, as well as new and innovative programing ideas
• Partner with brand and franchise marketing, professional engagements, ethics & compliance, and agency partners on the execution of peer to peer and contracted activities
• Advocate on behalf of speakers and KOLs, and share feedback internally to continually improve process and experiences

CORE ELEMENTS RELATED TO THIS ROLE:

• Demonstrated leadership skills
• Must possess maturity and excellent interpersonal skills, including receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators
• Ability to execute against strategic and tactical plans under tight timelines
• Excellent oral and written communication skills must be demonstrated, including ability to deliver presentations, marketing plans, and scientific data to external customers and internal staff
• Ability to assemble and lead cross-functional teams toward a shared vision of success
• Ability to present ideas effectively to individuals or groups, tailoring to the needs of the audience
• Demonstrated organizational skills and project management experience, including strong analytical and planning skills
• Ability to manage multiple projects simultaneously
• Possess strong leadership skills and commit a high degree of influence and trust
• Ability to work independently and schedule priorities to meet set deadlines
• Ability to work exceptionally within a fast paced hybrid of in-person and virtual environments

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:  

Basic Requirements

• 7+ years of experience in the pharmaceutical or biotech industry
• KOL/Thought Leader management experience
• Neuromuscular experience (specifically CIDP), plasma derived therapies experience, or rare disease experience

Preferred Requirements

• Nursing/PharmD
• Infusion experience
• 10+ years of experience in the pharmaceutical or biotech industry
• 10+ years Insights experience
• Professional experience in one or more of the following: clinical education, thought leader management, marketing or clinical experience in the same or related therapeutic area (CIDP), experience in creating or executing marketing strategies, plans and tactics

ADDITIONAL INFORMATION:  (Add any information legally required for your country here)

TRAVEL REQUIREMENTS:

• Significant travel including up to 75% of any month, including evenings and weekends
• Reside within the geographic area of the assigned territory

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

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U.S. Base Salary Range:

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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