Marketing Associate - Hybrid
Veröffentlicht:
29 September 2024Pensum:
100%Vertrag:
Festanstellung- Arbeitsort:Portage
As a Marketing Associate on Stryker's Neurosurgical team, you will help drive the brand implementation and sales support for NICO products.
This role is based and located in Kalamazoo, MI on a hybrid work schedule.
Who we want
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
What you will do
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service
- Identify critical customer needs and preferences
- Provides customer feedback to marketing leadership
- Aid in the construction of the marketing plan
- Understand basic budget management principles
- Understand general marketing principles such as segmentation, targeting, and positioning
- Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
- Support sales training initiatives and programs throughout the year
- Support the on-label use and promotion of all products
- Understand and supports setting price and maintaining product or portfolio margin
- Share basic customer satisfaction input trends with the salesforce
What you need
- Bachelor’s degree required
- MBA preferred
- 0+ years of work experience required
- Previous experience with or familiarity with MIPS (minimally invasive parafascicular surgery), neurosurgery or neurovascular procedures preferred
- Understanding of neurovascular procedures ICH preferred