Brand Activation Intern

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Your key responsibilities will include:

• Define together with our external agencies the HoReCa marketing plan, involving locations aligned with our consumer target (cocktail bars, clubs, restaurants...) throughout the country, with the aim of promoting and selling our products, through hostesses and promoters on the field.
• Monitor the KPIs per location on weekly basis (product trials, sales, new consumer registration...)
• Maintain accurate records and to submit reports as requested in order to ensure effective communication with management team according to given deadlines
• Monitor the competition and collect information regarding channel’s news and opportunities
• Support the execution of engaging activations in line with the marketing goals and strategy of each brand (organisation of events, private dinners or other activations) taking care of the strategy, ensuring the achievement of KPIs and guaranteeing that the execution is in line with brand and legal requirements.
• Collaborate with internal teams and external partners to ensure the plan execution
• Support the implementation of HoReCa Channel Marketing Plan in line with the Brand Strategy

What are we looking for?

• Degree in Economics, Marketing
• Analytical problem solver
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment
• Strong interpersonal skills
• Very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities
• Previous experience in marketing is requested
• Curiosity towards the world of marketing and consumer activation and experience, inclination towards consumer needs and new trends.
• A knowledge of the HoReCa world, in Rome and/or the national territory is preferred
• Availability to travel within the national territory is required (the frequency of which will vary depending on the time of year)

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.