Assistant Manager Insights & Analytics - BCC

Stellenbeschreibung

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Out of the box thinker, curious and passionate researcher. Able to understand effectively business challenges and bring the consumer to the center of the conversations. In this role, you will constantly interact with Baby & Child Care Marketing & Product Development teams in diverse developed and emerging markets.

Role Accountabilities & Responsibilities

• Executing the market research for the Diapers/ Pants and Wipes segments on BCC sector - Manage regional ad-hoc research studies, analyze and make recommendations: Apply research tools to answer business questions; Conduct and coordinate projects with research providers; Manage the category's planned budget; Interpret, analyze, and communicate key learnings and research recommendations to internal clients.
• Support with reporting and analysis on the market share, penetration, brand equity performance for IPC markets - Coordinate and manage Nielsen and Consumer Panel deliveries for the categories: Deep dive into BCC data for KC and competitor analysis using continuous data sources like (Nielsen, Kantar, Euromonitor) for the different categories according to the specific needs of each brand; Ability to distill multiple sources of data and make meaningful connections and derive insights relevant to the business. Own and manage reports for the segment both from Retail and Homescan, as well as make sure that data and analysis is respond to main business issues and questions.
• Additionally, the role is also expected to have interaction with global Insights & Analytics partners and market research agencies to  support and input for global and regional projects in the areas of brands innovation, whitespace, and commercial programs.
• Coordinate and manage Nielsen and Consumer Panel deliveries for the categories: Manage and analyse reports for each data output both from Retail and Homescan, as well as make sure that data and analysis is respond to main business issues and questions.
• Lead the design and analyses of market and consumer research studies while working with MR agencies to deliver accurate, timely and actionable insights & apply analytical techniques to bridge insights across different data sources knowledge and inform key business decisions.
• Lead and review business performance on monthly basis (market share reviews) to identify the gaps/ opportunities for the business and tracking performance of new KC launches/ other competitive action.
• Work with Marketing teams to identify category information needs and establish the appropriate research program aligned to their business needs
• Align on action standards with key stakeholders, information areas, develop and align qnre with agency, analysis plan with agency and partner with them to develop analysis to drive action
• Develop and present actionable learnings and insights and recommendations based on consumer insights.
• Oversee local research programs to ensure consistency, quality, and effectiveness.
• Set up good knowledge management practices for APAC and continue to manage it (setting up and archiving of all research learning, share databases, equity tracker, etc)
• Lead the use of emerging and innovative techniques to develop deeper insights and more proactive identification of opportunities.
• Tracking IPC BCC Consumer research spends/ budget for markets.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Essential Requirements

• At least 5-7 years of experience in Market Research Consumer & Market Insights with Client/ Agency Side Experience in Research Top FMCG Company. Previous experience of working at both agency and client side preferred but not a must.
• Translation key business questions into qnres, analyze date to answer business questions and drive decision marking.
• Work closely with the research partners (Nielsen, Kantar, IPSOS and other local vendors) to translate the business questions into research, information needed, research design.  
• This role will require quantitative skills sets in terms of thinking, testing and validating hypothesis. Exposure to qualitative is preferred but not a must.
• Familiarity with Nielsen Retail Measurement & Kantar Household Panel measures
• Strong in understanding of brand fundamentals such as segmentations, equity pyramid and product and pricing and ability to develop research hypotheses on business issues.
• Good Understanding of marketing strategy (positioning, advertising, NPD) and its implementation.
• Familiarity with reporting tool like PowerBI and strong data visualization skills will be preferred.
• Experience and familiarity with research tools & different research methods
• Basic statistical tools/ knowledge for hypothesis validation
• Ability to work with large amount of market and consumer data (especially Nielsen IQ & Kantar HomePanel) across multiple sources to make connections that help drive decision making on business
• Should be comfortable with making PowerPoint presentations based on synthesis of data and hypotheses setting.
• Operating with Discipline i.e. ability to deliver as per agreed timelines & standards.
• Should be able to work with multiple vendors and agency partners in different countries to ensure quality standards and best practices are consistently applied.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com .
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website .

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

No Relocation:

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

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