BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

SENIORITY LEVEL: Non-management

FUNCTION: Marketing

LOCATION: UAE

REPORTS TO: Market Manager, UAE

ROLE POSITIONING AND OBJECTIVES.

As a member of the Marketing team, this role is responsible for implementing the UAE operational plan in their assigned territories. The objective is to meet trade marketing, distribution, and brand goals within trade channels and key accounts by following BAT's best approaches.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Continuously evaluate assigned territory to ensure all business opportunities are being optimized.
• Ensure effective implementation of all cycle plan activities with emphasis on activities to communicate with ASU30 consumers.
• Ensure all trade marketing information and reports including RCS data, competitor reports, and cycle plan reports are up to date, accurate, and provided in a timely fashion.
• Develop a strong working relationship with the trade to gain their active support in improving volume and in-store presence within agreed budgets.
• Implement and evaluate Trade incentive schemes as outlined in the Area action plan to enhance in store visibility and awareness for drive brands.
• Strengthening and leading the distributor sales force to increase distribution opportunities and minimize out-of-stock situations through proactive communication using the Distribution Gap Monitor.
• Ensure BAT distribution objectives on product quality (freshness) and availability are being met.
• Support the Market Manager in overseeing and guiding merchandiser activities to ensure that all BAT in-store furniture is kept in clean working condition and aligns with the agreed planograms.
• Formulation, negotiation and execution of business development agreements with Key Accounts.
• Deployment, control and follow up of market initiatives and projects.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Minimum bachelor’s degree in relevant field.
• 1-2 years’ experience as a merchandiser or trade marketing representative in another FMCG company, preferably one which has a trade marketing approach.
• Good interpersonal skills.
• Effective influencing skills.
• Good communicator both verbally and written.
• Strong MS office skills, mainly Excel and Power Point.
• Well organized with good time management skills.
• Self-motivated and capable of working without micro-management.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.