Brand Manager Gum (Stimorol + Mentos)

The ideal candidate will have a strong understanding of consumer behaviour, brand positioning and the ability to drive growth in a competitive market. This role requires a blend of creativity, analytical thinking and leadership to ensure that the gum brands exceed category growth. 

Key Responsibilities:

• Develop and implement comprehensive brand strategies for the gum portfolio, aligning with overall business objectives
• Conduct market research in collaboration with Center of Excellence analysing and identifying opportunities for brand growth and differentiation
• Responsible for portfolio health (Core + NPD) ensuring offers are aligned to consumer needs and profitability expectations
• Collaborate with cross-functional teams (R&D, Supply Chain, Sales) as well as other markets, Regional Marketing and Group Marketing to create successful launches that address consumer needs and are aligned with brand strategy
• Develop, plan, execute and monitor integrated marketing campaigns across multiple channels (digital, social media, in-store, etc.) to drive brand awareness and consumer engagement
• Work closely with promo and media agencies to produce impactful marketing activation programs and materials
• Manage the budget for the gum portfolio, ensuring cost-effective allocation of resources to maximize ROI
• Analyze sales data, market share, and consumer feedback to measure brand performance and inform strategic decisions
• Lead innovation initiatives to develop new products or improve existing product based on consumer insights and market trends
• Build strong relationships with internal stakeholders (sales, finance, trade marketing) and external partners (media, creative and research agencies)
• Present brand strategies and performance updates to senior management and key stakeholders at local and regional level
• Provide guidance to the Junior Brand Manager by leading, coaching and mentoring 

Key Competencies:

• Ability to develop and execute long-term brand strategies that align with business goals
• Strong analytical skills to assess market conditions and make data-driven decisions
• Ability to create compelling marketing materials and persuasive presentations
• Proficiency in developing creative solutions to complex brand challenges and a keen eye for emerging trends and consumer preferences with the ability to translate these into actionable brand initiatives
• Deep understanding of consumer behavior and the ability to anticipate and respond to consumer needs

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• 6-8 years of experience in brand management, preferably within the FMCG sector
• Proven track record of successful brand strategy development and execution
• Strong analytical skills with experience in market research and data analysis
• Proficiency in media planning (traditional media, digital marketing, including social)
• Fluent in English, German as mother tongue or at least a C2-level is mandatory!

Perspectives:

• Embrace an environment of innovation within a global FMCG player
• Opportunities for career development and advancement
• Contribute to the success of iconic brands and products that resonate with consumers worldwide
• Workplace is in Zurich City (in the Prime Tower) - hybrid

Are you ready to embark on this journey?
Apply today and become the driving force behind Switzerland’s gum revolution.
Let’s shape the future, one chew at a time.

Send your application to:

E-Mail schreiben

Fischer Personal, Daniel Fischer
Breitingerstrasse 21, 8002 Zürich

www.fischer-personal.ch  | Tel. 044 940 05 79