Director of Strategy & Proposition

                                                  Director of Strategy and Proposition

The Director Strategy and Proposition will join a team responsible for the design of IWG’s customer propositions and the processes and business models that underpin them. Work will be done with the senior leadership team in each area to define strategy, business models (including product design, customer interface design, pricing, promotion, operating model, and customer services) and delivery plans to materially move the top and bottom line of the Group.

Takes responsibility:

• Owns the target proposition and operating model for the business  


• Focuses on driving revenue and positive customer experience


• Thinks in terms of delivering superior value and sustainable advantage to our customers and our business, leveraging the fundamental scale and network advantages that the business possesses

Is an expert:

• Understands the context, market, customers, our products and our competition extremely well to operate from a strong basis of knowledge with confidence.


• Uses data to investigate potential opportunities and propositional ideas, validates analysis by researching to customers, employees, suppliers, and competitors.


• A problem-solver who breaks down issues and finds solutions.

Is practical and well as analytical:

• Can translate ideas and strategies into rapid pilots and tests


• Runs the pilots rigorously, getting thorough, fast quantitative and qualitative feedback


• Adapts strategy and pilot in light of learnings

Drives the strategy and proposition:

• Takes responsibility for devising and executing a winning roadmap for change


• Defines KPIs and targets and steps along the roadmap


• Articulates who needs to do what by when


• Joins Steering meetings to ensure that delivery of initiatives matches the strategic intent without deviation

Is precise and clear:

• Clear communication skills, both verbal and written.


• Comfortable communicating and sharing with SLT members, including Group CEO


• Creates collateral, training, FAQs, presentations, white papers that are simple and clear.

Skills and experience:

• Must have minimum of 8 years of experience in strategy consulting, or experience in-house strategy roles with a background in both entrepreneurial and blue-chip environments is also required.


• Ability to work in a multi-stakeholder matrix environment.


• Highly organised; works well individually and within a team.


• A strong, confident decision maker with a proactive approach.


• Prioritises well and can manage a high-pressure environment whilst working to tight deadlines.


• Outstanding leadership skills and ability to influence decisions.


• Excellent analytical skills.


• A strong desire to succeed.


• Finds solutions and deals proactively with complex problems.


• Ability to deal with shifting priorities.


• Desire and passion to beat the competition and win.


• Skilled in both hands-on and strategic roles, with the ability to troubleshoot effectively when needed.


• Must have at least 2 years of experience of established management, managing a direct team or overseeing cross-functional teams.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award

IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day. 

Join us at https://careers.iwgplc.com/home