Senior Specialist - Color Designer Performance All Day

In short

Color has the power to shape our thoughts, moods, and emotions, influencing us both physiologically and psychologically. As a Color Designer at On, you play a pivotal role in shaping the brand's identity through the strategic use of color. This position involves crafting compelling color stories that resonate with consumers, aligning with brand values, and driving engagement across product ranges. Color Designers are storytellers, working collaboratively with various teams to create cohesive color proposals that cater to different product categories, consumer needs, and market trends. They maintain a deep understanding of industry trends, consumer behavior, and emerging demands, and ensure seamless integration of color across all product categories, from apparel to footwear.

Your Mission

• Consumer focused color work - Strategize the use of color to evoke emotional connections, align with brand identity, drive consumer engagement and ensure commerciality
• Great understanding of our distribution, channels and tiering - Maintain a deep understanding of consumer preferences, market trends, and competitive landscape across color design domains
• Color proposal creation in alignment with all categories - Create cohesive color stories/proposals that translate across various product ranges to create head to toe moments for our consumer and align expression across at retail
• Color CAD creation
• Color palette built - Develop color palettes that pull from the CD color umbrella as well as create narratives tailored to specific product categories, consumer demographics and market needs.
• Connection to material designer and FTW designers in order to collaborate on product creation from start to finish
• Connection to Apparel Color Design in order to ensure that color expresses as a total brand
• Continuously monitor industry color trends, consumer behavior, and emerging market demands across color
• Work closely with Design, Development, Product Strategy, and Merchandising teams to align color strategies with overall product goals and brand initiatives
• Present color design proposals, concepts, and narratives in compelling ways to gain buy-in from internal stakeholders and external partners, ensuring seamless integration of color
• Foster a collaborative and inclusive work environment, encouraging creative exchange and cross-disciplinary collaboration
• Keep up to date with color trends—how colors are combined, how often they’re used, and how they create impact in art, culture, and fashion to tell stories and convey emotions
• Stay knowledgeable about contemporary art and new artists, paying attention to how they use color in their work
• Regularly build and maintain a comprehensive color inspiration library that includes colors, combinations, patterns, textures, designs, mood images, materials, and shapes, both digitally and physically