PhD Position in Consumer Behavior and Marketing (m/f/d)
Date de publication :
02 avril 2025Taux d'activité :
100%- Lieu de travail :St. Gallen
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Résumé de l'emploi
Rejoignez une équipe dynamique à l'Université de St.Gallen, spécialisée en marketing numérique. Profitez d'une opportunité de recherche enrichissante!
Tâches
- Mener des recherches indépendantes sur le comportement des consommateurs.
- Concevoir et analyser des expériences et des enquêtes.
- Collaborer sur des projets et contribuer à des publications académiques.
Compétences
- Diplôme supérieur en informatique, gestion ou économie.
- Intérêt pour le marketing numérique et les médias sociaux.
- Compétences en statistiques et en programmation R/Python.
Est-ce utile ?
Are you interested in mobile marketing, social media, and technology & marketing? Do you want to research cutting-edge topics at the intersection of marketing theory and practice and generate new knowledge? Then we are your perfect fit! We are a young and highly motivated team (chair: Prof. Dr. Reto Hofstetter) with a main research focus on digital marketing and consumer behavior. We undertake a variety of ambitious research projects in cooperation with top international universities (e.g., Harvard or Stanford University) and companies.
Your tasks
- Develop and conduct independent research in consumer behavior and marketing.
- Design, code, and analyze experiments and surveys.
- Collaborate on research projects and contribute to academic papers.
- Assist in preparing grant proposals and organizing workshops.
- Support teaching activities and mentor students.
Your profile
- An above-average degree in business informatics, business management, economics, psychology, or related fields
- Interest in scientific questions related to the fields of digital marketing, social media, and/or technology & marketing.
- A high level of personal initiative and goal orientation
- Excellent command of written and spoken English
- Proficiency in statistics and basic coding skills in R/Python."
Application Procedure:
Please submit the following documents online: a cover letter outlining your research interests, motivation, and fit for the position; your CV, including education, research experience, coding skills, and any publications; and copies of your transcripts and certificates.
"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 9800 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3300 researchers, educators and professional staff.
