Digital Campaign Manager (m/w)

Tasks & Responsibilities:

• Leads the design, implementation, and execution of best-in-class digital campaigns, as definedby the Senior Digital Strategy Manager
• Collaborates seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies where appropriate
• Ensures transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners teams
• Through strategic consultancy, support GC stakeholders through necessary change processes that enable GC to meet its ambitions; primarily the goal of delivering Fewer, Bigger, Better
• Ensure relevant processes, guidelines, and best practices are relevant, up-to-date, and adhered to by GCs digital campaigning
• Where appropriate, support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes
• With the support of colleagues from Intelligence, ensures campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend
• Provide support to team members during absences or periods of high workload

Must Haves:

• Fluent in written and spoken English (*****)
• 5+ years of relevant experience in digital campaign management
• Proven track record of engaging with audiences through organic and paid digital activities (*****)
• Detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter (*****)
• Expert in Communications Coaching, Outcomes Focus, and Audience Centricity (based on Communications Skills Framework)
• Understanding of benchmarking, KPIs and measurement of digital campaigns (*****)
• Experience in agency/vendor management with ability to lead and influence agency partners
• Ability to present confidently with senior stakeholders
• Experience in agency/vendor management with ability to lead and influence agency partners
• Ability to lead and influence senior stakeholders

  CVs have to be uploaded in English.