Brand Manager Hematology (m/f/d)

Brand Manager Hematology (m/f/d)

We are seeking a motivated and dynamic Brand Manager Hematology (m/f/d) to join our Hemato-Oncology Franchise, with a strong preference for candidates with experience in the Multiple Myeloma market.

This role is ideal for individuals with a scientific background, prior marketing experience, and a solid grasp of omnichannel and digital marketing.

The Brand Manager will play a key role in the execution of marketing strategies, development of promotional materials, omnichannel campaigns, contributing to the success of our launches in GSK’s growing innovative hemato-oncology portfolio.

Key Responsibilities:

• Marketing Strategy Execution: Lead the development, execution, and optimization of marketing plans for GSK’s hemato-oncology products, in alignment with global and local strategies.
• Omnichannel Campaign Management: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
• Promotional Material Development: Develop, adapt, and update marketing materials, ensuring alignment with brand messaging and compliance with regulatory and legal requirements.
• Market Analysis & Insights: Conduct market research and competitor analysis to identify opportunities, trends, and threats in the hemato-oncology market. Provide insights to help shape marketing and sales strategies.
• Cross-functional Collaboration: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
• Sales Support and training: Support the sales team with materials, presentations, and training to help them effectively promote GSK’s hemato-oncology portfolio.
• Budget Management: Monitor the marketing budget, ensuring efficient allocation of resources and reporting on financial performance.
• Event Management: Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
• Compliance and Reporting: Adhere to all relevant pharmaceutical industry regulations and compliance standards.

Qualifications & skills:

• Bachelor’s degree in business, Life Sciences, or related field (master’s degree preferred)
• Experience in hematology field, specifically Multiple Myeloma market is highly preferable
• Proven track record of successful product launch
• Solid Marketing background with firm grasp of omnichannel and digital marketing.
• Excellent mastery of IT solutions
• Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
• Proficient in project management and business context comprehension, with a focus on showing responsibility, working autonomously, and in cross-functional teams.
• Results-oriented and entrepreneurial mindset, characterized by a proactive “can do” and “will do” attitude, coupled with proven time management and multitasking capabilities even under pressure.
• Ability to thrive in a fast-paced, innovative, and collaborative matrix-environment.
• Strong understanding of pharmaceutical market dynamics, healthcare reimbursement, and payer landscapes is a plus
• Fluent in German and at least strong proficiency in English is a must. Other languages are a plus.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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