E-mail marketing manager / CRM, 80-100% (all) - Permanent position, full-or part-time, Geneva-Zurich
Infos sur l'emploi
Date de publication :
10 juin 2024Taux d'activité :
80 – 100%Type de contrat :
Durée indéterminéeLangue :
anglais (Courant), français (Courant)Lieu de travail :
Flurstrasse 55, 8048 Zürich
DeinDeal is a Swiss company active in the field of e-commerce. The company operates the two platforms deindeal.ch and my-store.ch . In addition to attractive products, we also offer local and worldwide travel deals as well as a wide range of service deals.
On top of marketing high-end products, we are also proposing some local and travel deals. We are expanding fast and are looking for a new key contributor to reinforce our young marketing team.
You love e-mail? Whether it's conferences, podcasts, white papers, or industry news, you're excited about the latest and greatest happenings in the e-mail world? Apply!
What you'll do:
- Work with the creative team to manage and oversee all aspects of the lifecycle e-mail development process
- Oversee all lifecycle marketing campaigns, including Welcome, Post Purchase, and Transactional e-mails
- Work closely with the broader CRM & BI team to connect our strategy and findings across the customer journey and create a robust segmentation strategy aimed at personalizing and maximizing every touchpoint in the customer lifecycle
- Develop new initiatives to drive list growth supporting retention
- Perform regular analyses on the performance of the lifecycle e-mails to propose improvement
- Test new strategies and e-mail templates to drive engagement and conversions from the e-mail channel
- Regularly identify trends and track lifecycle e-mail marketing strategies from other global brands to glean insights on best practices
- Develop a rigorous testing strategy to continually optimize these programs, including identifying opportunities to A/B test campaigns, with the goal of driving increased repeat purchase behaviour from our lifecycle e-mail program
- Grow our retention strategy by including new channels within our customer journey (in-app messaging, push notifications, direct messaging, ...)
Who you are:
- You have 3-5 years of experience across e-mail marketing with specific experience overseeing and optimizing lifecycle e-mails at a B2C company
- You have strong HTML / CSS / JSON knowledge and find yourself regularly developing new e-mail templates or code snippets
- You have a clear understanding of overall e-mail processes and deep experience with ESP platforms
- You understand the requirements for ANTISPAM compliance as well as the nuances of e-mail compliance internationally
- You are a critical thinker and are familiar with e-mail optimization tactics to improve performance. You love testing and know how to quickly pivot based on results
- You are creative and analytical. You can run e-mail and cohort analyses with the ability to synthesize and communicate your findings
- You have unparalleled attention to detail with strong project management and organizational skills
- You are fluent in English and French. German is considered as a plus
What we offer:
- Dynamic and leading company in E-Commerce
- Chance to evolve personally and to grow with the company and the team
- Regular exchange to both French and German speaking parts of Switzerland
- Entrepreneurial spirit lived on a daily basis
- Autonomy in your area of expertise
- Young, multicultural and friendly teams
Contact
- Stefania QuadroniHead of Human Resources