Online Performance Marketing Specialist (m/f/d) 100%

Basel Hauptsitz/Siège | full time 100% | unlimited | as of now |

Online Performance Marketing Specialist (m/f/d) 100%

Special Everyday – that is our promise, and we base our service on it. With the values of team spirit, agility and customer focus that shape our work, we are making Manor the number 1 omnichannel department store for everyday life. Do you feel comfortable in a dynamic environment and are you looking for a new challenge? You’ve come to the right place.

To strengthen our Digital team, we are looking for a motivated and committed Online Performance Marketing Specialist 100% in Basel Headquarters as of now.

Your Tasks

• You plan, implement and manage paid advertising channels such as Display, Retargeting, affiliate marketing or Social Ads across platforms like Facebook, TikTok, Google Ads, Criteo and more.
• You manage and optimize digital advertising budgets to ensure efficient allocation and profitability.
• You develop compelling ad creatives in collaboration with creative teams, tailored to the target audience and platform requirements.
• You conduct A/B testing on ads, landing pages and other campaign elements to optimize performance.
• You oversee audience segmentation and targeting to ensure the right message reaches the right audience across channels.
• You monitor and analyze campaign performance using analytics tools such as Google Analytics, providing actionable insights and reports.
• You track key performance metrics and report on campaign outcomes to internal stakeholders for continuous improvement.
• You take the lead on projects focused on the further development and growth of performance marketing efforts, ensuring milestones and goals are met.
• You work closely with colleagues, cross-functional teams, and external agencies to align campaigns with business needs and ensure consistent delivery of high-impact results.

your profile

• You have proven experience in performance marketing, preferably in an e-commerce or agency environment.
• You have good knowledge of and practical experience with platforms such as Google Ads, Facebook Ads Manager, affiliate networks, or retargeting tools.
• You have an analytical mindset with the ability to interpret data and generate actionable insights.
• You are skilled in budget management, including the ability to allocate and track budgets effectively.
• You are confident in collaborating effectively with creative teams and external agencies.
• You are results-oriented with a focus on achieving measurable business outcomes.
• Ideally you have already gained experience with audience segmentation and targeting strategies.
• Ideally you are familiar with ecommerce metrics and KPIs, including ROAS, CPA, CRO and CLV.
• Ideally you are proficient in marketing analytics tools such as Google Analytics or similar platforms.
• You are fluent in English. Knowledge of other languages (German, French, Italian) are a plus.

Manor AG, whose headquarters are in Basel, is the Swiss market leader in the department store industry, with a market share of around 60 percent. In total, the company employs around 7'500 people and trains some 250 apprentices each year. Manor AG operates 59 department stores, 27 Manor Food markets and 25 Manora restaurants as well as 3 distribution centres.