Senior Specialist - CRM Systems

In short

As CRM Systems Specialist you will play a key role in On’s continued focus on new customer growth and retention. You will help to build out and develop existing CRM platforms to ensure a more impactful targeting of customers, while supporting the team through technological advancements and process optimisation. You are knowledgeable when it comes to ESP tool development, have a strong understanding of how data should be consumed, maintained and used, and are a true believer in the right technology and data being the backbone of outstanding CRM. This role will be customer-centric, data-driven and instrumental in scaling growth at a global scale. The position can be based in Zurich or Berlin.

Your Mission

• Actively drive existing CRM tool requirements and enhancements to enable a more impactful activation of customers and support the CRM team through technological advancements
• Work closely with the Engineering and IT teams to project manage and execute CRM-related projects
• Support with the CDP implementation, as well as ESP development and maintenance
• Collaborate with DTC Systems & Operations to manage, maintain and improve our post-purchase transactional customer journey
• Drive the strategy with our vendor Narvar to create the best in class personalized tracking experiences, using the right technology and features
• Own and drive the company NPS set-up and data flow, collaborate with various teams for NPS strategy implementation
• Optimise data collection, integration and enhance customer profile enrichment - Ensure highest level of data hygiene alongside being a guardian and advocate of legal regulations and data privacy
• Drive and advocate for a customer centric omnichannel vision within Digital team and beyond
• Support with CRM channel exploration and innovation, as well as integration of new communication and retention channels