Senior Marketing Manager SME Propositions & Go-to-Market (f/m/d) 80-100%

Join us in the top league!

We're the leading challenger in the Swiss telecoms market and we're listed on the Swiss Stock Exchange SIX. With more than five million subscribers, Sunrise provides leading mobile, landline, Internet and entertainment services. We boast a dynamic and international work environment. Future-oriented ways of working and workplaces make us one of the most attractive employers in the Swiss market. Join our team and help shape the digital future with us.
 

Make the most of your talent: Get to know Sunrise right here !

As a Marketing Manager, you will play a pivotal role in shaping and executing strategies to drive customer engagement, product visibility, and business growth. Leveraging market insights and cross-functional collaboration, you will ensure the success of product propositions, go-to-market initiatives, and marketing campaigns. Your expertise will help position the company competitively in the market while addressing customer needs effectively.

Responsibilities:

• Proposition Development: Create differentiated value propositions with clear USPs based on customer insights, market trends, and competitive analysis 
• Go-to-Market Strategy: Design and implement impactful GTM plans for product launches, updates, and expansions, aligning with cross-functional teams and tracking KPIs
• Market & Competitive Analysis: Conduct market research to identify trends and opportunities, assess competitors, and recommend data-driven strategies
• Sales Enablement: Collaborate with sales channels to meet their needs and ensure alignment with GTM initiatives
• Campaign Management: Oversee and optimize marketing campaigns tied to GTM plans, refining messaging to boost engagement and conversions
• Performance Optimization: Analyze campaign data and customer feedback to inform product development and future strategies
• Strategic Recommendations: Identify new market opportunities and adjust strategies to maintain a competitive advantage

Requirements:

• Education: Bachelor's degree in Marketing, Business, or a related field
• Experience: 7+ years of experience in marketing, with a focus on proposition development, GTM strategies, and product marketing
• Deep knowledge of the Swiss SME Market (B2B) is a must, experience in Telecommunication is a plus
• Proven track record of launching successful go-to-market strategies with measurable business impact
• Strong understanding of customer insights, competitive analysis, and market segmentation
• Highly collaborative with the ability to influence cross- functional teams and drive alignment on strategic goals
• Proficiency in marketing automation, CRM, and analytics tools (Salesforce, Google Analytics, etc.)
• Exceptional communication skills, with the ability to distill complex information into clear, impactful messaging. Fluency in English and German is a must

At Sunrise, you will work in a dynamic and international environment where every voice is heard, perspectives are shared, and values are respected. We are an equal opportunity employer, with a diverse workforce, which is part of the success of our business. Sunrise has partnered with «Advance Gender Equality in Business», is a recipient of the Swiss LGBTI-Label and is certified with the «Fair-ON-Pay Advanced» for providing equal pay for work of equal value to women and men.

In addition to our new «FlexWork» working model, we offer you above-average social benefits and attractive product advantages from the Sunrise range.

Seize this opportunity to join us on our journey to actively help shape our future!

Information for agencies: Application dossiers sent or uploaded by placement agencies, or the like are not desired and will therefore not be considered and deleted.

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