Lead - Retail Marketing DTC

In short

As Retail Brand Marketer you will be responsible for developing and executing global marketing campaigns that drive product awareness, engagement, and sales across retail channels. Working closely with cross-functional teams, this role focuses on aligning brand strategy with retail-specific initiatives to deliver impactful campaigns that enhance the customer experience and support product launches. A key part of the role is building and managing the retail brand calendar, analyzing consumer insights and retail performance data to optimize campaigns and ensure maximum impact at retail touchpoints, driving both brand growth and revenue.

Your Mission

• Drive impactful launches of product and campaign across our own Retail stores and marketing landscape

• Lead key campaigns, ensuring clarity in the retail strategy, objectives and production deliverables, roll-out as well as overall planning and execution.

• Support and collaborate with the Retail team in KPI tracking of brand campaigns, capsule moments and product launches.

• Ensure a smooth campaign process and effective coordination across different teams and function, both globally and regionally. Such as, Global Marketing teams, Commercial Teams, Merchandisers, Retail teams and Brand Experience teams

• Ensure deliverables for all campaign and retail needs are captured and briefed into relevant stakeholders.

• Collaborate with different departments, such as product teams, merchandising and visual merchandising to ensure marketing and brand campaigns support the retail strategy. As well as align with the e-commerce team to create omni-channel experience (e.g. ensuring promotions are consistent both online and in-store)

• Create and update Retail Brand Calendar seasonally and annually, ensuring it aligns with the broader brand campaigns and product strategy. Plan key promotions around commercial moments and commercial calendars.