Digital Marketing Specialist DE/ENG 50% - January 2025
Infos sur l'emploi
- Date de publication :01 novembre 2024
- Taux d'activité :50%
- Type de contrat :Temporaire
- Langue :allemand (Courant), anglais (Courant)
- Lieu de travail :Lucerne
Our client, a global leader in pharmaceutical life sciences, seeks a Digital Marketing Specialist to drive integrated, omnichannel strategies for healthcare products in Switzerland. The ideal candidate brings strong technical marketing skills, industry experience, and a data-driven approach.
Description
The main tasks for the Digital Marketing Specialist role include:
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Collaborating with the Marketing Operations Lead to develop and execute customer engagement plans, aligning with brand and local priorities
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Creating high-quality, relevant content for campaigns, repurposing global and regional assets, and managing content across multiple channels
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Tracking and analyzing marketing campaign performance, using data to optimize spending and improve results based on key performance indicators (KPIs)
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Working with various business units to enhance user experience and ensure seamless communication across touchpoints
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Identifying trends and insights in digital marketing to refine strategies and stay aligned with the latest best practices
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Coordinating with local and regional teams (DACH/EURAM), digital, and IT departments to ensure alignment and support broader marketing operations
Profile
The ideal background for this Digital Marketing Specialist role includes:
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A Bachelor's degree in Marketing, Business, Communications, or related field
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5+ years in digital marketing, ideally in healthcare/pharma
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Proficiency with Salesforce Marketing Cloud, WordPress VIP, and experience with SEO/SEM, email, social media, and display advertising
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Experience executing omnichannel strategies, with expertise in audience targeting and content development
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Fluency in German and English (French or Italian a plus)
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Strong data analysis skills for tracking KPIs and optimizing campaigns
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Strong communication and collaboration skills for a hybrid work setup
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Attention to detail for managing digital campaigns and ensuring quality
- Strong organizational skills to handle multiple projects and meet deadlines
Job Offer
Are you seeking a supportive workplace culture that fosters teamwork and innovation? Would you like the opportunity to contribute to meaningful marketing strategies and gain experience with a well-established, global organization in the pharmaceutical sector? If so, apply now!
Contact
Michael Page