BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

JOB TITLE: Brand Development Executive

FUNCTION: Brand & Activation

LOCATION: Lahore, Pakistan

ROLE POSITIONING AND OBJECTIVES

The Brand Development Executive will be responsible for assisting the delivery of the New Product Initiatives working closely with the GBS Brand Development Manager G35, brand strategic unit as well as the Ops NPI team to deliver the projects as per the teams’ strategic intent. The Brand Development executive G34 will have ownership of delivering all assigned projects for EM that are to be served and managing all senior partners as well as ensuring timely resolution of any bottlenecks along the way of projects for timely delivery

WHAT YOU WILL BE ACCOUNTABLE FOR

• E2E delivery of all NPI Projects with follow ups and project management with NPI managers
• Deliver the project agility in working with the NPI managers to identify opportunities to deliver desired timelines which would stretch standard SLAs on Project
• Management of the Project management system for NPI and ensuring all projects are tracking correctly on the system
• Generate analysis for senior management from the system of NPI progress and management
• Delivering NPI Business Case for approval by DRBU partners.
• Ownership of the packaging AW adaptation based on guidelines developed by the strategic brand groups
• Ensuring and following up on such packaging AW adaptations with relevant parties

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE  

• Strong project management skills
• High organisation skills
• Challenging Status Quo
• Ability to maintain good relationship with cross functional team members
• Excellent project management skills
• Good time management skills
• A graduate in Marketing Business Management 
• Minimum 2-3 years of work experience in marketing and brand roles
• Analytical and data-driven but also able to think and act creatively.
• Ability to work with large amounts of data and extract insights
• Strong problem-solving skills
• Flexible and reliable team player who acts in the best interest of the department and company.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.