Senior MarTech Program Manager

Senior MarTech Program Manager

• Full-time

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

For more information, visit www.merkle.com.

We are seeking a highly experienced and strategic Senior MarTech Program Manager to join our dynamic team. The ideal candidate will possess a deep understanding of marketing technology, project management, and data-driven marketing strategies.

This role will oversee the development, implementation, and optimization of our MarTech stack, ensuring it aligns with business objectives and drives marketing efficiency and effectiveness.

Job Description

Here are some of the exciting tasks awaiting you:

Strategic Planning:

• Develop and execute a comprehensive MarTech strategy that supports the company’s marketing and business goals.
• Evaluate and recommend new marketing technologies to enhance the MarTech stack.

Program Management:

• Lead and manage MarTech projects from inception to completion, ensuring timely delivery within scope and budget.
• Coordinate cross-functional teams, including marketing, IT, sales, and external vendors, to ensure seamless integration and execution of MarTech initiatives.

Technology Implementation & Integration:

• Oversee the implementation and integration of marketing technologies such as CRM, marketing automation, CMS, analytics, and other tools.
• Ensure MarTech systems are properly integrated and data flows smoothly between platforms.

Data Management & Analysis:

• Ensure data accuracy, integrity, and security across all MarTech systems.
• Analyze data to generate actionable insights, optimize marketing campaigns, and improve customer experience.

Stakeholder Management:

• Collaborate with senior leadership to align MarTech initiatives with business objectives.
• Communicate program status, updates, and insights to stakeholders at various levels of the organization.

Optimization & Innovation:

• Continuously monitor and assess the performance of MarTech tools and processes, identifying areas for improvement and innovation.
• Stay updated on the latest trends and advancements in marketing technology to keep the organization at the forefront of the industry.

Training & Support:

• Provide training and support to marketing teams to ensure effective utilization of MarTech tools.
• Develop documentation and best practices for MarTech processes and systems.

Qualifications

A mix of the following is the person we are looking for:

Bachelor’s Degree in Marketing, Information Technology, Business Administration, or a related field. Master’s degree preferred.

7+ years of experience in marketing technology, with at least 3 years in a senior or managerial role.

Proven track record of successfully managing and delivering large-scale MarTech projects.

Strong understanding of the MarTech landscape, including CRM, marketing automation, analytics, CMS, and other marketing tools.

Excellent project management skills, with proficiency in project management software (e.g., Asana, Jira, Trello).

Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau, Power BI).

Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior leadership.

Ability to think strategically and drive innovative solutions in a fast-paced environment.

Strong problem-solving skills and attention to detail.

Certifications in relevant MarTech tools or project management (e.g., PMP, Agile) are a plus.

Additional Information

We work with motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere (within Switzerland) with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.

If you ever feel the need to take a break from the digital world, we love to get hands-on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the babyfoot, PlayStation or darts game. Not enough? We are full believers in education and support training, whether it be internally or externally.

If you feel inspired by us, we'll probably be inspired by you. Join us now and apply online to make sure we match each other's expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background. We look forward to hearing from you!

These are some of the things we offer:

40-hour week & overtime compensation

Independent home office management

Flexible working hours model (flextime)

Additional days-off on top of holidays (wellness days, volunteer days)

Wide range of further education and development opportunities through our in-house Academy

Multiple discounts e.g. for gym and car dealers

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age, as well as sexual orientation and identity.

LI-Hybrid