Introduction

Nestled in the heart of the Swiss Alps, The Alpina Gstaad is a symbol of timeless elegance and Swiss hospitality. As one of the most prestigious luxury hotels in Switzerland, we are committed to delivering exceptional experiences to our discerning guests. Our mission is to create moments of extraordinary luxury, comfort, and sustainability, with a focus on innovation, quality, and unparalleled service.

We are looking for the following motivated employee (starting in February 2025):

Junior Marketing & Public Relations Manager (m/f/d)

Your profile

• Hospitality background with a strong understanding of the luxury sector
• Passionate about gaining hands-on experience in Marketing, Public Relations, and Sustainability
• Strong communication skills in English; proficiency in German or French is a valuable asset
• Proactive, adaptable, and eager to learn about the intersection of branding and sustainability
• Well-organized and capable of managing multiple projects and deadlines effectively
• Familiarity with social media management, digital marketing tools, and Microsoft Office (Word, Excel, PowerPoint)
• Proficient in Adobe programs (InDesign, Photoshop, Premiere Pro), Canva, and social media platforms (Meta)
• A team player with attention to detail and a commitment to advancing sustainability initiatives and delivering high-quality work

Skills and Expertise

• Strong communication and organizational skills, with the ability to multitask and manage time effectively
• A willingness to learn and contribute to innovative marketing and public relations strategies
• Enthusiastic about the luxury hospitality industry and motivated to support the hotel's marketing and PR efforts

Your tasks

• Coordinate and support the execution of marketing campaigns and initiatives
• Develop and implement public relations strategies to enhance brand visibility and reputation
• Manage social media platforms by creating and publishing engaging content to boost brand awareness
• Monitor and analyze marketing trends to identify emerging opportunities and improve campaign effectiveness
• Assist in the planning and execution of promotional events and brand-related activities
• Maintain and update customer databases and CRM systems to ensure data accuracy
• Contribute to the preparation of marketing reports and analyze campaign performance metrics

Benefits

• Varied, modern, international working environment
• Modern remuneration and working time recording
• Internal and external training opportunities
• Accommodation is provided in the region
• Alpina Benefit System with attractive employee benefits for outstanding performance
• Gold-certified by EarthCheck for a holistic, sustainable approach