Communications Lead 80-100% (f/d/m)
Key information
- Publication date:07 February 2025
- Workload:100%
- Contract type:Unlimited employment
- Language:German (Fluent), English (Fluent)
- Place of work:Binzmühlestr. 170b, 8050 Zürich
With a sewing machine in the kitchen and a bathtub laundry: FREITAG has been developing, producing and selling bags and accessories made from used lorry tarpaulins worldwide since 1993. In doing so, we are guided by the circular economy and our manifesto : We think and act in cycles.
You'll lead and develop the communication team, fostering a collaborative and innovative environment while shaping global strategies in partnership with the Creative Director. With a strong sense of the global cultural zeitgeist, you'll apply your expertise across PR, social media, digital platforms, campaign rollouts, and media strategies to deliver impactful communication initiatives.
Your mission
- You lead, inspire, and develop the global communication team, fostering a collaborative and innovative environment
- You define the global communication strategy together with the communication channel experts (i.e. website, newsletter, Social Media, PR)and in collaboration with the Creative Director
- You oversee and plan the overall communication planning and resources for the communication circle
- You initiate and execute selected campaigns that reflect FREITAG’s values and meet strategic objectives
- You write, challenge and edit communication output to sharpen the the brand’s image
- You plan our GTM (Go-To-Market) activities from a communications perspective, aligning with product management and market needs
- You collaborate across circles (departments) and with key stakeholders to identify and enhance communication opportunities
- You stay updated on communication trends, industry developments, and market insights, incorporating innovative formats and channels into strategies
Your backpack
- You have at least 5+ years of experience in the communication & marketing field and ideally within a comparable role within a large brand or agency, with a proven track record in media relations, brand strategy, and storytelling
- You possess exceptional written and verbal communication skills in German and English
- You possess a deep understanding of PR, social media, digital platforms, and emerging communication channels, combined with expertise in campaign rollouts, digital marketing, and media strategies
- You are well-connected within the creative industry, building on FREITAG’s community and partnerships, and are attuned to the global cultural zeitgeist with a strong grasp of consumer behavior and market trends
- You have knowledge of and passion for circularity, culture, fashion, design, and product development
- You demonstrate exceptional leadership and management skills to inspire teams, take a proactive and visionary approach, and think strategically about long-term goals
- Free on birthday
- 13 monthly salaries and 5 weeks holiday
- Profit-sharing
- Training and further education opportunities
- 16 weeks maternity leave & 20 days paternity leave
- Home office & remote work
- Internal and external employee events
- F-Crew discount and annual WOWcher on all FREITAG products, as well as on our NOERD canteen
- F-Worker deals with various partner companies
Tell us a bit about yourself: Why do you think you're a good fit for us, and why do you want to work at FREITAG? What's your hidden talent, your favorite food, or what kind of bike do you ride?
FREITAG is an equal opportunities employer. Diversity, equality and inclusion are part of our culture. A reality that we always stand by and that we promote.Contact
- Sohra ParkHuman Resources
