US Marketing Director, Polycythemia Vera (PV)

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Job Description

About the role:

Join Takeda as a US Marketing Director, Polycythemia Vera (PV) where you will be responsible for development and execution of brand strategy for launching a new asset into the Polycythemia Vera market in collaboration with the cross-functional core team. As part of the Hematology team, you will report to the Senior Director, Strategy & Business Partnerships - Hematology. This is a hybrid role based in Cambridge, MA.

How you will contribute:

• Conduct market analysis, identify unmet needs, develop target profile, market potential, competitive landscape and commercial risks of brand growth opportunities, market and brand dynamics

• Develop and execute market preparation plans and create early brand plans with cross-functional partners

• In collaboration with A&I, design, scope and execute insights generation plans to collect the required US payer, provider and patient insights to inform asset strategies. Including: market analytics deep dives, segmentation, patient journeys, experience journeys, etc.

• Define and manage launch strategies for HCP and patients and set appropriate launch KPIs for all audiences

• Development and management of relationships with key therapeutic area Alliances

• Manage Strategic Project Spend with any external vendors

• Create robust value propositions for payers and health systems, partnering closely with medical affairs, HEOR and market access

• Maintain in-depth knowledge of pipeline assets, staying informed about both scientific and commercial developments in the space, frequently interacting with both internal and external thought and opinion leaders

Key Skills, Abilities, and Competencies

• Manage a team, positively influence co-workers toward common goals, foster collaboration and enable teamwork. Ability to set priorities and demonstrate leaderships traits.

• Lead creative ideation and apply creativity in marketing strategies

• Leverage innovation to enhance marketing strategies

• Demonstrated leadership of a cross functional team

• Excellent interpersonal skills, communication skills and listening skills, ability to develop important relationships with diverse stakeholders, good conflict management and negotiation skills, ability to analyze complex issues to develop relevant and realistic plans, programs and recommendations

• Expertise formulating commercial launch strategies and executing the resulting marketing campaigns; ability to demonstrate business impact of key tactics to optimize the investment mix.

• Drive the achievement of business goals through aligning people, process, structure, information and communication systems.

• Identify and translate market trends and consumer needs/insights into strategy. 

• Capability to develop and execute effective programs, set metrics and over deliver. Strong understanding of digital approaches to reach and impact customers.

• Strong business acumen with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for customers and evaluate decisions by considering the interests of the entire organization.

• Ensure that talent pipelines are proactively managed to ensure Takeda’s leadership needs for the future.

• Collaborate across disciplines to align sales execution to product strategies. 

Build a Collaborative Culture: Builds and models a culture of questioning and constructive challenge and collaboration to foster openness and candid dialogue among the BUs and regions and other decision-making bodies. Listens to and carefully considers other’s perspectives, especially to manage and resolve conflict. 

Lead with Strategic Agility: Develops bold, innovative strategic plans and crafts pragmatic solutions to implement them. Moves easily between addressing current needs and planning for the future with informed insight. Considers marketplace and economic forces and trends and how it affects our business. 

Navigate Change: Clearly communicate the need for change. Decide and act, even when faced with uncertainty. Quickly focus on the critical issues while prioritizing current work. 

Develop Organizational Capability: Build and improve effective internal systems and processes that align with organizational priorities, while inspiring passion or growth and change in Takeda’s people.  Build and fosters effective teams in a global matrix organization.  Considers and addresses business and development needs both locally and globally. 

Drive Innovation: Generate breakthrough solutions and enables others to do the same.  Draws on unexpected or seemingly unrelated ways of thinking.  Incorporate stakeholder feedback to improve the business.

Minimum Requirements/Qualifications:

• Bachelor’s degree required.

• Advanced degree preferred.

• 12+ years’ experience with increasing responsibilities in sales, marketing or related function in pharmaceutical or healthcare industry.

• 7+ years of experience of pharmaceutical marketing experience

• Strong vendor management experience

• Strong marketing acumen: product/extension launches, segmentation / targeting

• Launch/pre-launch experience is required, preferably in rare diseases

TRAVEL REQUIREMENTS: Periodic travel required (up to 20%)

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

#LI-Hybrid

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

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U.S. Base Salary Range:

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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Job Exempt