Head of Marketing and Talent Acquisition- EMBA HSG (m/f/d)

The Executive MBA of the University of St.Gallen is the most successful postgraduate programme in general management in the German-speaking world. For more than 30 years, international executives have trusted in our competence and experience.

• In alignment with the vision and strategy of the Executive MBA HSG business unit, defines and oversees the implementation and internal divulgation of the EMBA HSG marketing strategy, including branding, digital marketing, and programme portfolio management;
• Collaborate with the Academic Director and senior leadership to etablish and refine admissions criteria across the program portfolio. Lead the EMBA HSG Marketing and Talent Acquisition Team in designing, allocating resources, implementing, and managing a comprehensive admissions process, as well as crafting an effective student marketing and recruitment strategy;
• Oversees definition, fulfilment and upkeep of data protection and admissions criteria, rules and regulations;
• Liaises with, and represents the EMBA HSG portfolio of programmes toward, internal and external stakeholders (including other business schools as well as corporate partners) for branding, marketing, communication, ranking and relevant accreditation matters.

• Demonstrated skills in general marketing, digital/social media marketing, branding and/or communications strategy development and implementation;
• Ideally, solid experience of marketing executive programmes or related areas (executive education, graduate management education and/or professional development programmes);
• Proven experience of working in an international environment and dealing with global market challenges, with strong intercultural skills. Experience both inside and outside the DACH market highly desirable;
• Demonstrated skills in project delivery, budget and stakeholder management in an academic and/or corporate environment;
• Proven people management skills and experience of leading specialist teams;
• Excellent networking skills, with established connections in the academic and/or corporate environment and the ability to engage experts and institutions in marketing efforts;

"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 9800 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3300 researchers, educators and professional staff.