Digital Commerce Strategy Manager - Onboard Revenue

JOB NUMBER: JB04694

VACANCY NUMBER: ADV05901

SHARE: https://www.careers.msccruises.com/vacancy/ADV05901/digital-commerce-strategy-manager-onboard-revenue-geneva

ORGANIZATION: MSC Cruises S.A.

BUSINESS AREA: Office

LINE MANAGER: Executive Director OBR Commerce

The OBR Digital Commerce Strategy Manager is responsible for defining the strategy, product offerings, pricing, and overall customer experience for onboard services sold through digital channels, including the consumer website, trade website, and mobile app. Onboard services include excursions, SPA treatments, beverage, specialty dining, and retail experiences. While the execution and operational management of digital sales channels remain the responsibility of the corporate digital sales team, this role ensures that the right products, pricing structures, and promotional and bundling strategies are in place to grow online sales. The ideal candidate will have strong experience in digital commerce, pricing strategy, and cross-functional collaboration within the travel or hospitality industry.

• Digital Sales Strategy: Define the strategic vision for onboard services sold via digital channels, ensuring consistency among different touchpoints and alignment with overall commercial objectives.

• Collaboration with Corporate digital sales team: Work closely with the corporate digital sales team, providing strategic direction on product, pricing, and customer experience while they manage execution, implementation and optimization processes.

• Collaboration with Revenue Optimisation Manager: Work closely with the Revenue Optimisation Manager to refine pricing strategies, promotions, and revenue-maximising initiatives for digital sales related to onboard services.

• Product Owner for personal area: Responsible for presenting the product catalog within the personal area (website and mobile app) with the aim of optimising pre-cruise sales of onboard services.

• Product & Pricing Strategy: Define product offerings, pricing structures, and bundling options to maximise online sales related to onboard services and enhance guest value perception.

• Market Coordination & Performance Monitoring: Coordinate, support, and monitor the performance of different markets in online sales related to onboard services, identifying also opportunities for optimisation.

• Promotional Campaign Alignment: work closely with the Guest Engagement & Campaigns Manager to align marketing initiatives with digital sales strategies related to onboard services, ensuring seamless customer journeys.

• Guest Experience Optimisation: ensure that on board services sales are in line with guest expectations throughout his entire journey across all digital channels.

• Sales Performance Analysis: Track key performance metrics related to online sales of on board services across digital channels.

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.

• 7+ years of experience in digital sales, e-commerce, or revenue management, preferably within the cruise, travel, or hospitality industry.

• Strong expertise in pricing strategies, bundling, and online sales optimisation.

• Experience in managing digital sales channels, including websites and mobile apps.

• Analytical mindset with the ability to interpret sales data and develop actionable insights.

• Excellent project management skills and attention to detail.

• Strong communication skills, with the ability to collaborate effectively across departments.

EU Passport or right to work in Switzerland.

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