Marketing Specialist Switzerland - Lucerne based (m/f/d)
Publication date:
08 January 2025Workload:
100%- Place of work:THEIR
Marketing Specialist Switzerland - Lucerne based (m/f/d)
Purpose and relevance to the organization:
We are looking for an exceptional team player with a hands-on approach and forward-thinking mindset to join our marketing team. As a temporary team member (8 month) of our marketing team (wholesale activation, brand communication and sports marketing), you will be responsible for supporting the team with focus on WEURO 2025 and help grow our brand market share in Switzerland.
Key Responsibilities
- Support executing activation plans for holistic campaigns in Switzerland across all communication channels (Brand Communication, PR, Social/Digital, WHS, Retail, event) and various promotional activities
- Manage community initiatives, including event coordination and engagement with local running clubs
- Assist media planning in close collaboration with the Brand Communication team
- Develop and support local content creation, ensuring alignment with overall brand strategy
- Coordinate product seedings for the Swiss market, ensuring proper alignment with marketing goals
- Maintain daily communication with partners via email correspondence, ensuring smooth operations and client satisfaction
- Create internal presentations and reports, providing insights on campaign performance and marketing efforts
- Handle various administrative tasks, including working with internal systems (SAP, Ariba), managing orders, quotes, and maintain a good communication towards internal and external stakeholders
Key Relationships:
- Brand Activation Teams (Sports Marketing, PR, WHS and Retail Activation, Key City, DAT)
- GTM, Sales and Consumer insights teams
- Media Activation team + media agency
- External partners like Ochsner Sport, 11TS,
- External agencies
Knowledge, Skills, and Abilities:
- Strong team player
- Very good communication and presentation skills
- Strong organisation, planning and project management skills and ability to own and drive projects autonomously
- First experience with the planning and execution of marketing campaigns
- Strong knowledge and understanding of social media and communication trends
- Fluent in written and spoken German and English
- Proactive, hands-on and solutions orientated mindset
- Advanced user skills in MS Office
Requisite Education and Experience / Minimum Qualifications:
- University Degree in (Sports) Marketing, Business administration, Communications or a related field
- relevant work experience ideally in the sporting goods industry or in the sports marketing business
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE:Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
