Marketing Content Specialist 80 - 100 % (w/m/d)

How you can make a difference :

Content Development:

• Write persuasive and audience-targeted copy for marketing materials, including brochures, email campaigns, landing pages, blog posts, case studies, and social media posts

• Develop clear, concise, and engaging ad copy for digital campaigns (e.g., Google Ads, LinkedIn Ads) that drive clicks and conversions

• Produce branded content that communicates the value and unique features of our products and services for both technical and non-technical audiences

Product Launch Support:

• Collaborate with the product and marketing teams to develop launch materials for new product releases, including brochures, promotional emails, website copy, and ad campaigns

Website Content & SEO:

• Work closely with the Digital Marketing Specialist and/or SEO experts to optimize website copy for search engines, ensuring content is both informative and optimized for high-value keywords

Brand Management and Consistency:

• Ensure all written materials align with the company's brand voice and tone, which has been redefined through recent rebranding efforts

Collaborative Content Support:

• Collaborate with the in-house designer and freelancers to develop cohesive campaigns that combine visuals and copy effectively

• Support the scientific content team by simplifying and translating complex scientific information into customer-friendly language when needed

Campaign Performance Tracking:

• Work with the Marketing Operations and Digital Marketing Manager to monitor the performance of digital ads, email campaigns, and web content

• Adjust and optimize messaging based on performance metrics, iterating on content strategies to improve engagement and lead conversion rates

That's what you bring along :

• Bachelor's or Master's degree inJournalism, Marketing, Communications, or a related field, additional certifications indigital marketing, copywriting, or content strategy(e.g., HubSpot Content Marketing Certification, Google Digital Garage) are a plus
• A degree in ascientific field(e.g., Biology, Chemistry, Biomedical Engineering, Biotechnology, or Life Sciences) with strong writing experience is highly desirable
• 3-5 years of professional copywriting experience, ideally in a B2B marketing role inscientific, healthcare, technology, or automation industries
• Experience writing fortechnical and scientific audiences(e.g., researchers, lab managers, engineers) while making complex topics accessible
• Strong command of English(native-level fluency) with impeccable grammar, spelling, and storytelling ability
• German language skills at least level B2
• Knowledge ofSEO best practices, including keyword research and on-page optimization
• Familiarity withdigital marketing toolssuch as:
  • HubSpot (or similar CRM/marketing automation software)
  • Google Analytics (for understanding content performance)
  • LinkedIn Ads & Google Ads (for writing ad copy)

• Portfolio showcasing a range ofmarketing materials, including:
  • Website and landing page copy
  • Blog articles (especially technical/scientific)
  • White papers and case studies
  • Email campaigns
  • Social media posts (preferably LinkedIn)
  • Product marketing materials

• Detail-orientedand able to maintain accuracy when dealing with scientific content
• Self-motivated and proactive, with the ability to work independently while collaborating with cross-functional teams
• Ability to work in a fast-paced environment, balancing multiple projects with shifting deadlines
• Experience working with designers and freelancersto create cohesive marketing materials
• Analytical mindsetwith an interest in measuring the impact of content marketing on lead generation

Learn more about career opportunities at Hamilton at jobs.hamilton.ch .

Do you share our values and feel at home in a cooperative and down-to-earth environment? At Hamilton, we not only offer a motivating working environment, but also various leisure activities and modern working conditions. Our interactions at eye level encourage open communication and a pleasant working environment. Become part of a team where your skills are valued and innovative ideas are fostered. Interested? Then apply online using the "Apply now" button. If you have any questions, please contact us at Write an emailwith the following details:

Applications by post or e-mail can unfortunately not be considered.