eRetail & FSA Lead (m/f/d)
Publication date:
04 February 2025Workload:
100%- Place of work:Opfikon
Job summary
Join Coca-Cola HBC in Opfikon, Zürich, as eRetail & FSA Lead. Exciting permanent role with a supportive, family-like environment!
Tasks
- Lead channel strategies for top eCommerce customers in Switzerland.
- Drive global innovations and consumer plans in digital marketing.
- Collaborate across teams to boost online business performance.
Skills
- Minimum 3 years of strong eCommerce experience, ideally in FMCG.
- Excellent negotiation and communication skills essential.
- Fluency in English; German and French are a plus.
Summary from the original job ad
Is this helpful?
Location: Opfikon, Zürich
Contract: 100%, permanent
This is an exciting opportunity to drive our world class business forward and deliver iconic beverages to customers and consumers that have tremendous relationships with our brands. You will benefit from a family-like environment filled with supportive colleagues that will help you overcome big challenges to reach places and results you never would have thought possible.
As eRetail & FSA Lead (m/f/d) you will lead the development and implementation of winning channel and customer strategies for our top eCommerce customers (Trade & Gastronomy), tailoring the global category growth strategy to the Swiss market.
Your talents and skills have importance in influencing our online retailer’s decisions and growing the turnover of our brands by using conceptual selling techniques and data-based presentations. For online retailers, this involves developing and recommending assortment, shelving, pricing, and online visibility strategies, based on consumer research that gives us insight into what drives shopper purchasing behavior.
One of your secret ingredients is a strategic vision beyond the operation of the role, with good negotiation and communication skills. You will not only work the business relationship with the client but also influence our entire organization.
YOUR NEW KEY RESPONSIBILITIES:
- You will execute all global innovations in the digital marketing space
- You will execute approved consumer & customer plans online
- You will analyse the business and issuing recommendations on strengthening our business online or closing critical gaps
- You will strongly collaborate with Marketing, Customer/Channel Sales Development, Field Sales Force, Finance, Supply Chain teams and the Key Account Management Team
- You will provide leadership for your team members and within the organization by identifying trends, insights, and best practices for eCommerce
ARE THESE YOUR SECRET INGREDIENTS?
- Strong eCommerce background (front end / UX and Account Management) with at least 3 years of experience
- Experience with hybrid eCommerce solutions of conventional retailers, but also with pure eCommerce players
- Well-versed in strategy development and financial management
- Preferably experience with Food Service Aggregators and a passion for FMCG
- Strong interpersonal and communication skills as well as strong business acumen and commercial understanding
- Fluent in English; German & French is a plus
Apply online and send us your complete application documents including a motivation letter, CV and job references in a single PDF file. We do not accept applications via e-mail. We do not accept dossiers from recruitment agencies for this position.
At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
