Country Sales Lead

Job Purpose

This position is responsible for driving growth across the Country and for managing the performance of both our existing and new centres.

Key Responsibilities

• Grow our network in a capital-light way through partnerships with landlords and variable deal.


• Maximize revenues by increasing conversion of sales leads, retention of existing customers and increasing margin.


• Generating awareness and visibility of the IWG partnership proposition in the market.


• Converting commercial discussions into signed contracts with the support of the IWG legal team.


• Spending a significant amount of time in the field, generating leads, meeting customers and closing deals.


• Understand customer needs so we advise which solutions and products are appropriate.


• Spend time with existing customers to improve customer satisfaction and look for opportunities to sell additional products and services.


• Understand the local market to ensure pricing is competitive.


• Be a strong brand ambassador, network with the local business community to gain market intelligence and generate sales leads


• Understand the external competitive environment to inform our plans.


• Selling space across existing and new centres in the Country, using your negotiation skills to build important longlasting relationships and close deals while always looking for that next lead.


• Continually assess your market and pro-actively hunt for new business.

Required Skills, Experience & Qualifications

• Strong sales and commercial track record of driving profitable growth.


• Senior B2B solution/service sales and business development background.


• Tangible track record of driving the top line sales growth, improving results month by month.


• Pro-active approach to networking within business communities to generate new leads.


• Works with customers to understand their needs and finds solutions to their problems.


• Proven ability to develop, manage, track, and close sales and pipeline opportunities.


• Motivated, self- reliant, ambitious, and looking to join a team with significant growth aspirations.


• Ability to motivate and drive sales teams, whilst ensuring they have the right resources, and are trained properly.


• Monitor and measure performance through accurate and timely reports.


• Professional and clear communication skills coupled with the ability to network at a high level and build strong business relationships.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 4,000 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day. 

Join us at  https://careers.iwgplc.com/home