VP, Casino Player Development, Marketing & Property Acquisition – US

JOB NUMBER: JB04263

VACANCY NUMBER: ADV05228

SHARE: https://www.careers.msccruises.com/vacancy/ADV05228/vp-casino-player-development-marketing-amp-property-acquisition-ndash-us-fort-lauderdale

ORGANIZATION: MSC Cruises INC.

BUSINESS AREA: Office

LINE MANAGER: SVP Onboard Revenue Operations

MSC Cruises USA is expanding its Onboard Revenue team and hiring a VP, Casino.

LI-LC1 It is the primary responsibility of the VP, Casino Player Development, Marketing & Property Acquisition to cultivate strategic relationships with clients, partners, junket representatives, independent agents & guests, to exponentially increase our player database, to drive revenue and to strategically position MSC Cruises as the preferred Cruise Line of choice for casino players globally. In collaboration with our Geneva HQ, this role is responsible for managing US partnerships & brand alignments, multi-platform marketing initiatives, casino events, and MSC’s in-house loyalty / rewards program, in an effort to increase awareness, revenue & brand loyalty, ultimately resulting in increased frequency of trips and higher levels of casino play.

Responsible for achieving Key Performance Indicators, defined by program, which may include but are not limited to driving revenue, increasing our VIP database, maximizing ROI, developing new business relationships (while maintaining existing ones) with clients, partners, Junket Representatives, Independent agents & guests, in order to generate new and incremental gaming trips.

Lead pitches to outside brands & properties for partnerships; negotiate and execute contracting to achieve best arrangement for MSC Cruises while providing fair value to client.

Directs the US Casino marketing function, including all Player Development, VIP Services, Promotions and Events, and Guests Services. Manages strategic and tactical matters as they relate to Casino marketing, including profitable revenue generation, development and management of strategic plans, driving innovation and improving guest service and satisfaction.

Collaborates with Geneva HQ on the budget management for the US Casino operation. Ensures plan is complete, accurate, and in line with our Corporate goals.

Leads preparation of US Casino marketing strategic plan, identifying key player segments. Develops promotions, special events, and player development calendar that deliver an acceptable ROI.

Innovates and constantly seeks to provide a best-in-class player experience through technologies and process improvements, both pre-cruise and onboard.

Determines and approves the issuance of appropriate player reinvestment, such as complementary cruises & gifts.

Maintains the highest standards of ethical business conduct.

Develops department team members knowledge and skills through education, training coaching, corrective counseling, etc.

Increases group relationships.

Strong ability to identify business issues, formulate plans to resolve these issues, and effectively communicate results to partners and management.

Create and lead regular productive meetings and interactions with casino reps and business partners.

Understand and abide by all company policies, procedures, practices and philosophies.

Maintain contact with all clients to ensure high levels of client satisfaction.

Demonstrate ability to interact and cooperate with all company employees.

Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.

Maintain professional internal and external relationships that meet company core values.

Proven ability to work well under pressure.

Perform other job related duties as assigned.

At least ten (10) or more years of experience in Casino Player Development, Casino Sales, Casino Marketing, Junkets, events and media.

Strong understanding of casino customer and market dynamic and requirements.

Proven track record in developing and delivering complex programs and projects with positive, measurable results.

Proven financial / budgeting experience required, including exposure to revenue, operating and capital budgets.

Ability to manage remote team members nationally.

Must be able to travel for 3-10 days at a time.

Effective organization skills and ability to multi-task under time constraints and within established deadlines; attention to detail and sense of urgency necessary.

Self-motivated and directed with ability to work on individual projects as well as in a team, making empowered decisions and taking ownership of designated projects and areas.

Excellent customer service, communication and executive presentation skills.

Have interpersonal skills to deal effectively with all business contacts.

Professional appearance and demeanor.

Working knowledge of Microsoft Office (Outlook, Excel, and PowerPoint).

Masters Degree in Business, Marketing or equivalent industry experience

Cruise or Hospitality related experience

Previous experience working in a similar position / organization

US passport or Green Card

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.