Global Digital Marketing Manager
Publication date:
10 August 2024Workload:
100%Contract type:
Unlimited employment- Place of work:London
Why SoftwareOne?
For over 30 years SoftwareOne has been the foundation for organizations around the world for their technology solutions. With changes in the market from on-premises to cloud we have always been one step ahead. Underpinning our transitions and evolutions are our seven core values which we expect from all our current employees and look for in our future colleagues. The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.
Organizational Alignment
This role is on the Global Growth Marketing team, supporting all geos.
The role
The Growth Marketing team is seeking a Digital Marketing Manager to lead the development and execution of strategic digital marketing campaigns for the company across all regions. These campaigns will be aligned to global and regional goals and priorities. The primary objective of this role is to optimize conversion across digital channels and throughout the marketing funnel to create predictable front loading of pipeline and generous returns on marketing investments (ROI). You will design and implement innovative conversion-oriented marketing strategies that drive growth, awareness, and demand for our broad services portfolio to meet our revenue and pipeline targets. The ideal candidate will demonstrate a strong understanding of conversion optimization best practices across multiple digital channels. Reporting to the Global Director of Campaign Strategy and Demand Generation, the candidate hired for this role will collaborate with various internal stakeholders around the world to plan SoftwareOne global programs and campaigns in alignment with each regional marketing strategy. Once plans are agreed upon, the Digital Marketing Manager will work across agency teams to activate the agreed upon plan.
Key success metrics will include:
- Conversion optimization in each channel
- Improved marketing ROI and ROAS (Opp$) across paid search and display
- Attainment of MGL goals to enable successful downstream demand and pipeline
- Customer acquisition (CPL), and expansion of business within existing strategic accounts
Roles & Responsibilities
- Be the companywide domain expert and authority across affiliate and paid media (search, display, social, programmatic, syndication, remarketing
- Develop and execute digital marketing strategies that generate Top of Funnel customer awareness and demand for SoftwareOne services across digital channels including paid advertising and webinar / digital events.
- Conduct keyword research, providing guidance to content teams, and suggesting the most suitable keywords for our website and ad campaigns.
- Continuously track the success of digital channels to ensure lead volume and funnel efficiencies to meet marketing ROI and sales pipeline goals.
- Manage multiple agency relationships.
- Effectively manage a digital execution budget.
- Stay up to date with industry trends, new PPC features, advertising advancements, best practices and performance standards.
- Establish and maintain cross-functional global relationships with stakeholders.
Success Criteria
- Support marketing contribution to pipeline goals.
- Optimize conversion across all channels
- Develop plans that meet marketing return on investment (ROI) goals.
What we need to see from you
- 5+ years of experience in digital marketing and integrated campaign marketing, B2B technology or software industry experience is a plus.
- 5-7 years of Global Affiliate Marketing, Paid Media (search, display, social, programmatic, syndication, remarketing
- Knowledge of IT resale/ licensing/ channel and B2B technology/ services industry is helpful
- Track record of managing programs in a distributed, matrixed, global organization for multi-lingual and -cultural audiences and varied national media markets
- Ability to read and interpret paid media/digital data and optimize performance is critical
- Deep understanding of digital marketing channels, including paid advertising, campaign-driving website optimization, webinars/digital events and content syndication, with hands-on experience in campaign planning, execution, and optimization.
- Knowledge of the digital technology publication landscape and performance nuances across regions.
- Strong analytical skills and proficiency in marketing analytics tools (to track and measure campaign performance, analyze data, and derive actionable insights).
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
- Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments.
- Required: Experience with Google and LinkedIn ad platforms
- Optional but preferred: Experience with DSP, DMP solutions, HG Insights, 6Sense, Marketo, Reddit, YouTube
Apply today to contribute to the success of SoftwareOne Marketing and be a force multiplier by bringing on business growth through digital marketing!
What we have to offer
Here at SoftwareOne we encourage autonomy and thinking outside the box - and we can’t wait to hear your new ideas! Our people are our greatest asset, and we’ll go the extra mile to ensure you’re happy here.
Our company benefits vary based on your location, but always include:
- Global company culture: We defined our 7 core values through our company culture ( https://www.softwareone.com/en/our-story/our-values )
- A mentor who supports your successful start and is at your side with advice and action
- President’s Club: Recognition awarded by leadership and your peers.
- Flexible work: Do great work from anywhere, deliver excellence everywhere.
- Incentive programs: Swomies award bonuses to colleagues who go above and beyond.
- Lifelong education: A variety of training and development opportunities.
- Employee stock option programs (SIX: SWON): Be an owner. All employees can be shareholders.
- Hire to Grow: We optimize our internal structures and feedback culture constantly to be your Employer of Choice, today and in future.
You need some more information? https://swo.co/quick-links
You know someone who could be interested in working with us as well?
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Job Function
Marketing & Channel
Accommodations
SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at E-Mail schreiben.
Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.
At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.
Contact
SoftwareONE AG