Our client, a global leader in pharmaceutical life sciences, seeks a Digital Marketing Specialist to drive integrated, omnichannel strategies for healthcare products in Switzerland. The ideal candidate brings strong technical marketing skills, industry experience, and a data-driven approach.

Description

The main tasks for the Digital Marketing Specialist role include:

• Collaborating with the Marketing Operations Lead to develop and execute customer engagement plans, aligning with brand and local priorities

• Creating high-quality, relevant content for campaigns, repurposing global and regional assets, and managing content across multiple channels

• Tracking and analyzing marketing campaign performance, using data to optimize spending and improve results based on key performance indicators (KPIs)

• Working with various business units to enhance user experience and ensure seamless communication across touchpoints

• Identifying trends and insights in digital marketing to refine strategies and stay aligned with the latest best practices

• Coordinating with local and regional teams (DACH/EURAM), digital, and IT departments to ensure alignment and support broader marketing operations

Profile

The ideal background for this Digital Marketing Specialist role includes:

• A Bachelor's degree in Marketing, Business, Communications, or related field

• 5+ years in digital marketing, ideally in healthcare/pharma

• Proficiency with Salesforce Marketing Cloud, WordPress VIP, and experience with SEO/SEM, email, social media, and display advertising

• Experience executing omnichannel strategies, with expertise in audience targeting and content development

• Fluency in German and English (French or Italian a plus)

• Strong data analysis skills for tracking KPIs and optimizing campaigns

• Strong communication and collaboration skills for a hybrid work setup

• Attention to detail for managing digital campaigns and ensuring quality

• Strong organizational skills to handle multiple projects and meet deadlines

Job Offer

Are you seeking a supportive workplace culture that fosters teamwork and innovation? Would you like the opportunity to contribute to meaningful marketing strategies and gain experience with a well-established, global organization in the pharmaceutical sector? If so, apply now!