Junior Trade Marketing Manager - Global Travel Retail 100% as of February 1st 2025
Lindt & Sprüngli (Schweiz) AG
Publication date:
12 December 2024Workload:
100%- Place of work:Kilchberg
What you do here
Drive Lindt Global Travel Retail growth as part of the TM team by fostering insight-driven execution. The role involves managing, implementing, and tracking promotional activities (incl. sampling) for different brands in Global Travel Retail with a focus on the Europe region - to meet the company's business goals and to reach set sell-in / sell-out targets for the year.
Full responsibility for organization and execution of promotional activities for Global Account Gebr. Heinemann & Lagardère
-Full coordination and responsibility of brand activations in collaboration with Brand Marketing and Sales Teams (incl. all administrative tasks, planning and reviews)
- Application of consumer insights to optimize executions and create best practices
- Adaption of existing guidelines and brand identities to customized space
- Stakeholder management (internal and external) incl. briefing and coordination of agencies
- Coordination of data and print material
- Management of all promotional material (e.g. MC uniforms, aprons, tasting material) incl. production and dispatching
- Training support via e-learning platform (content creation and update)
- Tracking of promotional executions
Support on permanent POS projects and installations for Global Account Gebr. Heinemann & Lagardère
- Managing global overviews of project lists
- Stakeholder management incl. briefing and coordination of contractors, customers and agencies
- Proofing of technical drawings
- Coordination and briefing of all visual material needed ensuring communication hierarchy
- Tracking and monitoring of implementation
- Updating of best practice library and active sharing with the organization
The Perfect Store (Star Principle)
- Translation of Lindt Perfect Store program into the GTR world
- Introduction of The Perfect Store to GTR community (in cooperation with Sales and Marketing)
- Generation and application of shopper behavior insights to drive perfect store execution
- Close collaboration with owner of New Touchpoints Strategy
- Participation in global calls and best practice exchanges
Management and organization of tasting activities incl. stock management
- Coordination of monthly forecast between all regions
- Alignment and coordination of stocks and orders with Customer Service
- Proactive management of available training material
Global guidelines and ownership of IWD Merchandising Tool
- Development, regular refresh and roll-out of global merchandising and activation guidelines
- Management, training, and supervision of IWD Merchandising Tool across regions
Lead of POS Material projects
- Coordination of POS material needs across all regions
- Lead and monitor development of new POS material
- Internal POC for purchasing department
When you fit in with us
Professional Background: Experience in Trade Marketing ideally in an FMCG environment; preferably experience in Travel Retail
Job Profile: Trade Marketeer specialised in Brand, Trade and/or Retail Marketing within a premium, fast-paced environment (ideally FMCG)
Mindset: Team player who thrives in cross-functional teams; works well with internal and external stakeholders (agencies, suppliers etc); can establish priorities and meet deadlines. Flexible and dynamic, independent working style – comfortably navigating in a fast-paced environment
Functional Capabilities:
Project Management
- Organizational skills to manage multiple projects, meet deadlines, and coordinate with various stakeholders
Communication Skills
- Strong written and verbal communication skills to effectively convey marketing messages and collaborate with team members.
Proactive collaboration
- Close collaboration and building of effective working relationships within Marketing and with Sales to ensure a coordinated and seamless approach to drive excellence in execution
- Proactive support to Sales teams utilizing relevant trade material to achieve business objectives
Commercial mind
- Ability to balance commerciality with creativity to achieve set performance targets
BA degree in Marketing or equivalent required
Fluency in English is mandatory, German is preferred.
Our extras
- Well-being
- Development
- Mobility and flexibility
- Family-friendly environment - properly insured
- Diversity and inclusion
- Perks and leisure activities
About us
We make the world a sweeter place.
We are currently represented in over 120 countries, with headquarters in Kilchberg. Our main markets are Europe and North America. Furthermore, Lindt & Sprüngli is accessible from every corner of the world thanks to its extensive global network of distribution partners, subsidiaries and almost 500 of its own Lindt boutiques.
Over 1000 dedicated people work at the Kilchberg, Altendorf and Olten sites. Every single one of us is important. Together as the Lindt team, we give our best every day and make the difference.
Contact
Lindt & Sprüngli (Schweiz) AG