Global Brand Manager

Global Brand Manager

Zurich, CH, 8005 Lebbeke-Wieze, BE, 9280

About the Role

To fuel the growth objective of the company we are looking for a Global Brand Manager who will fully exploit and leverage the strategic category portfolio across different customers, markets, segments and applications.

Key Responsibilities include:

Support the setting of overall global marketing strategy and standards / policies to drive global brand equity and positioning incl. KPIs

Create branded marketing communications plan, content and lead generation for your area of responsibility

Determine the optimal product portfolio and product mix for our customers (i.e. price, packaging, place, promotion), and craft compelling USPs for the range to differentiate from competition

Manage the innovation line-up for and co-lead new product development with the R&D team to create new generation of commercially relevant, sustainable chocolate/cocoa experiences in this category

Work closely with commercial teams to define route-to-market strategies for innovations and drive brilliant execution of global launches

Establish strong understanding on various customer segments and the customer journey, coming up with marketing initiative plans (both offline + online) to grow the customer base across different markets and channels

Develop campaign ideas and relevant brand activation assets in conjunction with the Global Brand Director and the Regions; ready made for market’s deployment, ensuring the right message and branding is delivered in a consistent manner across the globe

Monitor market trends/competitors, uncover new insights and translate them into actionable ideas/concepts to fuel innovation funnel

Analyze relevant financials for the portfolio (sales volume, margin, and forecast) and create strategies for portfolio growth across different markets and channels to deliver impact for the business

Drive Marketing Initiatives based on Global Marketing Objectives, Goals, Strategies, Measure Framework

About You:

Degree in Marketing/Communications

Min 4-6 years of B2C/B2B marketing experience, preferably in a brand development function

Possess the marketing know-how to translate consumer and market understanding into portfolio strategies

Strong analytical skills and business acumen

A good presenter, able to deliver strong and convincing marketing plans for commercial buy-in

A team player with strong communication skills

Strong in stakeholder management

Excellent English language skills, written and spoken

NB. Other BC locations will be considered

Job Segment: Branding, Brand Manager, Communications, Marketing Communications, Pre-Sales, Marketing, Sales