Senior Marketing Specialist
Carl Zeiss AG
Publication date:
15 August 2024Workload:
100%- Place of work:Shanghai
The Sector Marketing Specialist will play a critical role in developing Biotech and pharma business growth strategie with marketing plan implementation. He or she will lead the planning and implementation of assigned projects and marketing events. He or she will also drive the leads generation initiatives through targeted.
Requirements - Education / 教育背景
Master’s degree or above in Biology or Pharmaceutical science, PhD is a plus
Requirements - Experience / 经验
Minimum 3 years of marketing experience or marketing / technical support mixed experience in Biopharma industry, and demonstrated expert knowledge of China Biopharma Market
Requirements - Other skills /其他技能
-
Solid problem-solving skills with structured, analytical, fact-based mindset
-
Proficiency in understanding, analyzing and summarizing comprehensice and complex technical, market and research information / data
-
Proven project managements skills and results orientation
-
Ablility to build up collaborative relationship with key stakeholders and cross-functional teams
-
Excellence in written and verbal communication of both Chinese and English
-
Self motivator with the ablity to work under pressure
-
Proficient in PowerPoint and Excel
Main Tasks / 主要任务
-
Collect market intelligence to support business strategy formulation, and daily operational decisions
-
Support to identify business growth opportunities, work out value proposition to target segments, set up strategies to realize growth, and derive proposals for biotech / pharma segment marketing development in China
-
Leverage internal and external resources to provide segment-level insights, and for strategic consulting on marketing strategy, and can initiate segment marketing programs
-
Work with sales team on segments marketing programs delivery with clear metrics
-
Collaborate with global marketing teams to drive a thorough understanding of market opportunities, value proposition development, and global resources localization
-
Continuously monitoring and analyzing industry trends and customers activities
-
Manage assigned projects proactively and delier results under controlled timeline
-
Perform other duties as required
Your ZEISS Recruiting Team:
Mengyi Liu (刘孟一), Xiaojun Yang (杨晓君)Contact
Carl Zeiss AG