Manager, (CRM) Communication Production
Publication date:
06 August 2024Workload:
100%Contract type:
Unlimited employment- Place of work:London
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Do you love travel and want an opportunity to help deliver an incredible trip experience to our travelers? Expedia Group is looking for a driven and ambitious self-starter, who will be a critical part of delivering our industry-leading traveler communications! With focus on the traveler journey, we are looking for someone with excellent analytical, project management, and communication skills. We are seeking someone who is highly innovative and will champion change, working on targeted, engaging communications across Email, In-Product, Push, and SMS. You will take ownership of working directly with our wider teams (including MarTech, Legal, and Creative) to deliver relevant and informative communications, as well as working directly on the campaign platform.
What you'll do:
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This is a lead role, with a focus on CRM campaign delivery and execution and involves working with, where appropriate, Product, Engineering, Segment Marketing and other teams.
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Manage and organize the CRM Production pod
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Assign production deliverables for email, push, sms and in-product to pod team members
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Deliver traveler communications with a heavy emphasis on customer segmentation, testing & UAT, as well as technical execution
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Work across multiple brands within the Expedia portfolio collaborating with multiple teams and managing multiple stakeholders
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Define the cadence for team meetings, standups or other ways for the team to share status updates for deliverables and stay connected on initiatives.
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Ensure end-to-end delivery of campaigns assigned to the production pod, including template build, audience segmentation, UAT, scheduling and monitoring; with a focus on timely and accurate delivery of communications
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Ensure audience segments are built with accuracy and work with partner teams such as CRM Tech Ops, Product and Engineering to validate audiences
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Work directly with CRM Tech Ops and Product partners to resolve pre/post campaign issues
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Identify and prioritize product and capability enhancements, and inform Segment Marketing teams on the availability of product capabilities and features
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Input into the Segment Marketing planning process by reviewing production briefs, assessing feasibility and managing resource capacity
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Develop quarterly production delivery plan and roadmap, communicating those plans to the supporting production pod, leadership team and Segment Marketing teams
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Adapt and make decisions as needed to adjust the quarterly production delivery plan to ensure key campaigns are prioritized
Who you are:
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Bachelor's degree in Marketing, Business, or related field, or equivalent related professional experience
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At least 5 years' experience in a hands-on email / digital marketing role, with experience managing a team
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End-to-end experience building and deploying complex campaigns, including email, app Push, and landing page, setting up complex audience segments, UAT, campaign scheduling and monitoring.
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Development experience working with Salesforce Marketing Cloud, plus working knowledge of SQL and AMPscript, HTML/CSS
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Experience working with a technology platform and technology teams
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Strong analytical skills and experience with multivariate testing
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Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives
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Knowledge of customer databases, loyalty programs and/or travel industry experience a plus
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Jira, Tableau, or other email marketing and campaign management tools are all a plus
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain E-Mail schreiben. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.