Social Media & Content Specialist (80 - 100%)
Gübelin
Key information
- Publication date:28 October 2024
- Workload:80 – 100%
- Contract type:Unlimited employment
- Language:German (Fluent), English (Fluent)
- Place of work:Lucerne
Would you like to start a new chapter with us and write a new story? We are looking for an enthusiastic Social Media & Content Specialist to join our team in Lucerne.
Content planning
- Creation of all content calendars for the Gübelin Group's web presences, social media platforms, newsletters and all other digital communication
- Optimization of content and accounts based on performance and renewals
- Co-operation with the various departments to identify content and source text and images
Social Media (managing, planning, developing & reporting)
- Managing various channels (Facebook, Instagram, LinkedIn, YouTube)
- Expansion, management and optimization of the social media presence
- Strategic use of content on social media to increase engagement and conversions
- Daily monitoring of social media appearances and activities
- Evaluating new opportunities and adapting the strategy accordingly
- Monitoring and moderation of user-generated content and social listing tools
- Monthly reporting of social media performance
- Community Management
- Analyzing the social media statistics of the various sites
Influencer marketing
- Building up Influencer network in various areas
- Taking care about existing Ambassador relationships
- Set up Influencer activations
- Gübelin event Influencer invite management
Requirements
- Bachelor's / Master's degree in digital marketing or commercial education with relevant further qualifications
- Further training / specialisation in social media, digital marketing, multimedia, content marketing
- Ideally experience in luxury industry and in a company with local "drive to store" strategies
- 2 - 4 years of professional experience in the above-mentioned areas
- Very good language and communication skills in German / English, both written and spoken
- Experience with social media scheduling and analytic tools, content plans, English copywriting and community management
- Positive attitude, eye for detail, strong negotiation skills, structured and solution-orientated
- Team player, creative and proactive
- Feeling for visual language and aesthetics
Benefits
- Gübelin pension fund
- Remote work possibilities
- Seniority bonuses
- Flexible working hours
- Support for training & development
- Free beverages
- Attractive holiday entitlements
Contact
Gübelin