Cloud Solution Architect

GFT Schweiz AG

  • Publication date:

    26 May 2024
  • Workload:

    100%
  • Contract type:

    Unlimited employment
  • Place of work:

    Zürich

Cloud Solution Architect

Meta Platforms, Inc.

2Learn more about this provider

lastExternalReferrerDetects how the user reached the website by registering their last URL-address.

lastExternalReferrerTimeDetects how the user reached the website by registering their last URL-address.

  • Adobe Inc.

4Learn more about this provider

demconf.jpgSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

demdexVia a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.

dpmSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

everest_g_v2Used for targeted ads and to document efficacy of each individual ad.

  • Appnexus

4Learn more about this provider

anjPending

receive-cookie-deprecationPending

uuid2Pending

XANDR_PANIDPending

  • Casale Media

4Learn more about this provider

CMIDPending

CMPROPending

CMPSPending

rumCollects data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.

  • Feathr

3Learn more about this provider

f_idTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.

v1/analytics/crumbThis cookie registers data on the visitor. The information is used to optimize advertisement relevance.

feathr_session_idRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads.

  • Google

3Learn more about this provider

COMPASSPending

pagead/landingCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

NIDRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads.

  • LinkedIn

6Learn more about this provider

bcookieUsed by the social networking service, LinkedIn, for tracking the use of embedded services.

langSet by LinkedIn when a web page contains an embedded "Follow us" panel.

li_sugrCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

lidcUsed by the social networking service, LinkedIn, for tracking the use of embedded services.

UserMatchHistoryEnsures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.

li_adsIdCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

  • Media.net

1Learn more about this provider

data-rkCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.

  • Meta Platforms, Inc.

1Learn more about this provider

frPending

  • Neustar

1Learn more about this provider

adscores/g.pixelPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

  • Openx

1Learn more about this provider

w/1.0/sdRegisters data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services.

  • Oracle

1Learn more about this provider

e/rocketfuel_syncDetects whether partner data synchronization is functioning and currently running - This function sends user data between third-party advertisement companies for the purpose of targeted advertisements.

  • Pardot

1Learn more about this provider

lpv#Used in context with behavioral tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.

  • Spotify

2Learn more about this provider

sp_landingUsed to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content - This can serve statistics and marketing purposes.

sp_tUsed to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content - This can serve statistics and marketing purposes.

  • Twitter Inc.

2Learn more about this provider

i/jot/embedsSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

RichHistoryCollects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor.

  • YouTube

28Learn more about this provider

-#Stores the user's video player preferences using embedded YouTube video

175d59-725e95f2Pending2f09147-347262Pending

56180d-69a3aca6Pending

  • 6582a8-19809dd8Pending
  • 79e34c80-ac706aPending
  • bb511762f09ffPending

iU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.

LogsDatabaseV2:V#||LogsRequestsStoreStores the user's video player preferences using embedded YouTube video

nextIdUsed to track user’s interaction with embedded content.

remote_sidNecessary for the implementation and functionality of YouTube video-content on the website.

requestsUsed to track user’s interaction with embedded content.

ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and functionality of YouTube video-content on the website.

TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.

VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with integrated YouTube videos.

VISITOR_PRIVACY_METADATAStores the user's cookie consent state for the current domain

YSCRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.

yt.innertube::nextIdRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.

ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using embedded YouTube video

YtIdbMeta#databasesUsed to track user’s interaction with embedded content.

yt-remote-cast-availableStores the user's video player preferences using embedded YouTube video

yt-remote-cast-installedStores the user's video player preferences using embedded YouTube video

yt-remote-connected-devicesStores the user's video player preferences using embedded YouTube video

yt-remote-device-idStores the user's video player preferences using embedded YouTube video

yt-remote-fast-check-periodStores the user's video player preferences using embedded YouTube video

yt-remote-session-appStores the user's video player preferences using embedded YouTube video

yt-remote-session-nameStores the user's video player preferences using embedded YouTube video

  • Zeta Global

4Learn more about this provider

eudRegisters user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

eudsRegisters anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

rudRegisters user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

rudsRegisters user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

  • dt.gft.com

1

_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.

facebook.com

connect.facebook.net

2

_fbp [x2]Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

live.rezync.com

rlcdn.com

2

sd-session-id [x2]Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.

pardot.com

www2.gft.com

2

pardot [x2]Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

pi.pardot.com

www2.gft.com

5

visitor_id# [x5]Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.

  • rezync.com

1

zync-uuidSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

Contact

  • GFT Schweiz AG