Interim Integrated Marketing Lead (all, 80-100%) – temporary from April 2025 until June 2026

Join us as

Interim Integrated Marketing Lead (all, 80-100%) – temporary from April 2025 until June 2026

As the maternity cover of the Integrated Marketing Lead you will be a part of the Integrated Marketing Team (3 Integrated Marketing Leads, 1 Collaborations & Partnerships Marketing Lead and 1 Head of Integrated Marketing) and responsible for leading the strategy, seasonal campaign creative idea development, omni-channel orchestration, MarCom calendar and optimization of integrated marketing experiences for Mammut, globally.

Location

Corporate area

Type of contract

Contact

HR Marketing & Recruitment Manager

+41 62 769 64 91

Your responsibilities

• Own the development of message strategy, creative idea and orchestrate the execution of integrated omni-channel marketing experiences together with a broader marketing team for Mammut, end-to-end and across functions
• Drive landscape research and -analysis across relevant markets and stakeholders, with a focus on identifying and integrating consumer-, category-, and market insights
• Set objectives, goals and metrics for campaigns and activations to drive overarching annual business- and marketing KPIs, as well as Mammut’s vision and mission
• Lead marketing campaign strategy, messaging, activation plans, and communication context strategy to support both brand health as well as campaign communication objectives
• Lead creative idea, concept development & testing, product positioning- and marketing, campaign briefing, and oversee creative- and content development with respective partners
• Own and optimize marketing communication and messaging effectiveness via pre-launch testing and/or in-market experimentation
• Partner deeply with, and lead communication across all marketing disciplines, as well as cross-functionally as a single point of contact for product- and commercial teams
• Collaborate to integrate athlete- or partnerships-driven marketing activations into seasonal campaign plans
• Coordinate campaign development, launch, implementation across marketing functions and channels, as well as optimization, performance measurement and -reporting vs. goals
• Create and continually improve messaging and executional coherence between campaign execution and always-on acquisition- and retention marketing execution
• Coordinate campaign budgeting from requirement definition and pitch to mix/allocation and tracking/reporting

Your profile

• BSc in Marketing, Brand Management, PR and/or Communication, Design or another relevant field or Master’s degree in business administration, Marketing Science, or Media- and Communication Management
• 8+ years of relevant work experience
• Proven track record of growing a business through marketing activation
• Detailed understanding of how to manage a full, modern marketing mix (digital & retail)
• Experience in building a brand across different channels and regions
• Demonstrated skills in designing and developing successful marketing strategies and tactics
• Strong data-driven, strategic, and consumer-centric thinking, yet with a bias toward action
• Strong communication, collaboration, and presentation skills
• Able to work independently and proactively assuming accountability for on-time delivery
• Strong sense for creative effectiveness and compelling consumer messaging
• Strong interpersonal and organizational skills and the ability to work effectively in a fast-paced environment and drive positive change in the organization
• Experience in growing a business within the DTC space
• Ability to motivate and empower peers and colleagues across functions & excellent problem solving skills
• Independent and entrepreneurial thinker, results oriented, with a strong drive for action
• Strong communication & collaboration skills
• Fluent in English, German is a plus
• IT affinity and solid experience in MS Excel, Word & PowerPoint, SharePoint, OneDrive, advantageously also Google Analytics, Asana, Adobe CS or Figma

Benefits of working at Mammut

• new ideas are being heard, and a dynamic and agile work environment provides fertile ground for their implementation
• you benefit from a hybrid workspace with the possibility to work up to 50% from home
• modern employment conditions and a good pension fund solution are self-evident
• you are perfectly equipped for your next adventure thanks to great discounts
• your workday is well balanced thanks to the free sports program at Seon, access to the nearby climbing gym as well as the heavily frequented Barista coffee machine

Location

Corporate area

Type of contract

Contact

HR Marketing & Recruitment Manager

+41 62 769 64 91