Senior Specialist - Retail Marketing B2B

In short

As Retail Brand Marketer you will be responsible for developing and executing global marketing campaigns that drive product awareness, engagement, and sales across B2B channels. Working closely with cross-functional teams, this role focuses on aligning brand strategy with retail-specific initiatives to deliver impactful campaigns that enhance the customer experience and support product launches. A key part of the role is building and managing the retail brand calendar, analyzing consumer insights and retail performance data to optimize campaigns and ensure maximum impact at retail touchpoints, driving both brand growth and revenue.

Your Mission

• Drive impactful launches of product and campaign across our B2B partners and marketing landscape

• Lead key campaigns, ensuring clarity in the retail strategy, objectives and production deliverables, roll-out as well as overall planning and execution.

• Support and collaborate with the regional teams in KPI tracking of brand campaigns and product launches.

• Ensure a smooth campaign process and effective coordination across different teams and function, both globally and regionally. Such as, Global Marketing teams, Commercial Teams, Regional Merchandisers and Brand Experience teams

• Ensure deliverables for all campaigns and B2B needs are captured and briefed into relevant stakeholders.

• Collaborate with different departments, such as product teams, merchandising and visual merchandising to ensure marketing and brand campaigns support the B2B strategy. As well as align with the e-commerce team to create omni-channel experience (e.g. ensuring promotions are consistent)

• Create and update Retail Brand Calendar seasonally and annually, ensuring it aligns with the broader brand campaigns and product strategy. Plan key promotions around commercial moments and commercial calendars to support regional B2B requests.